Real Marketers Podcast

Listen to insights from marketing and tech leaders at the world’s largest brands.

Apr 8, 2019

Fail Fast and Pivot

Rochelle Hartigan from GE Lighting talks about the value of a partner network, why its OK to fail fast and pivot, and how you should handle shiny objects.

Apr 1, 2019

Balancing a Historic Brand and Digital

Josh Kroo from Crayola talks about how he's digitizing Crayola's historic brand, providing value to consumers, and how to communicate to multiple audiences.

Mar 25, 2019

Email is NOT Dead. Stop Asking.

we talk with Chad White from the Oracle Marketing Cloud about mobile email design, and why you need to pay attention to individual subscriber metrics.

Mar 18, 2019

Stop Celebrating the Launch. It’s Only the Beginning.

we talk with Dan Laughlin from IBM iX about how design systems can help you accelerate your work, and why a launch is only the beginning of your journey.

Mar 11, 2019

How to Figure Out Which Channels Actually Work for You

we talk with Rand Fishkin from SparkToro about why email subscribers are more valuable than Facebook fans, and how to prioritize your marketing resources.

Mar 4, 2019

From Progressive Enhancement to Progressive Web Apps

In this week's episode of Mobile Matters, we talk with Aaron Gustafson from Microsoft about progressive enhancement and how it influenced progressive web apps.

Feb 28, 2019

Bringing the Web and App Space Together

In this week's episode, we talk with Jeff Burtoft from Microsoft about how their bringing the web and app space together with Progressive Web Apps.

Feb 18, 2019

Intersection of Marketing, Technology, and Management

In this week's episode, we talk with Scott Brinker from HubSpot about the importance of the intersection of marketing, technology, and management.

Feb 11, 2019

The Drone Takeover Is Here

In this week's episode of Mobile Matters, we talk to Eric Hauser from DroneDeploy about a mobile-first mindset, obtaining customer feedback, and the QA process.

Feb 4, 2019

Keys to Driving Results with Your Mobile Campaigns

In this week's episode of Mobile Matters, we talk to Spencer Burke from Braze about what you need to do to drive results with your mobile campaigns.

Jan 28, 2019

Progressive Web Apps: The Future of Mobile Web (Part Two)

In this week's episode of Mobile Matters, Alex Russell from Google shares advice on how to get started with your first progressive web app (PWA).

Jan 21, 2019

Progressive Web Apps: The Future of Mobile Web

In this week's episode, we talk to Alex Russell from Google about progressive web apps (PWAs), and how they're fundamentally changing mobile web.

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