Stop Being an Order Taker

Episode #047: Mathew Sweezey, Principal of Marketing Insights, Salesforce

Most of the episodes on Mobile Matters so far have been focused on hearing from B2C marketing and tech leaders so it was time we hear from a few B2B marketing rockstars. And Mathew Sweezey definitely fits that definition. He’s currently the Principal of Marketing Insights at Salesforce.com, author, podcast host, multiple award-winning marketer, pioneer of the marketing automation space, and regarded as one of the top minds on the future of Marketing. In this episode of Mobile Matters, we talk to Mathew about how frustrating it is when everyone seems to have an opinion on marketing, why marketers need to stop being order takers, and how he’s been able to find valuable mentors throughout his career.

Key Takeaways

  1. Everyone has an opinion about marketing no matter their expertise. Learn how to respectfully push back and use data to prove your point. 
  2. There is so much marketers can learn from each other. We all need to start sharing with each other more. No one is an expert at everything.
  3. Embrace failure. You’re going to fail at marketing a lot in your career. Learn from it and adapt quickly.

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