Where do digital experience platforms fit in with the rest of a MarTech stack?
If you heard the term ‘MarTech stack’ twenty years ago, no one would know what you were talking about. Having a MarTech stack has become a recent trend among marketing professionals. In fact, posting about your personal MarTech stack on social media has become quite the trend (marketers, don’t do this without giving context). So before we get into the various types of marketing technology platforms you should be using, let’s discuss the use of technology in marketing.
Okay, what is MarTech? That’s a good question, and you’re not the only one asking this. The role of technology in marketing has been growing in importance over the last decade. As consumers started to rely on technology more and more, marketers needed tools to help reach their audience. One of the first MarTech stack tools marketers started to invest in were email automation platforms. In order to reach thousands or even hundreds of thousands of users, marketers needed a platform that could send emails to an increasingly growing subscriber list. As marketers discovered how easy this marketing technology tool was to use, the demand for additional marketing tools increased.
The marketing stack definition is the various types of software and technology that marketers use in their jobs. And while the typical marketing technology stack looks different to each marketer, one thing that should be a constant is including a digital experience platform like Lumavate in your MarTech stack. Lumavate is the leading no code digital experience platform designed specifically for marketers. Marketers shouldn’t have to wait for IT to build an app. With Lumavate, we put the power in marketers’ hands. Plus, every digital built on the Lumavate platform is a Progressive Web App (PWA), which means you control how your DX gets published. You can finally ditch the app store for good when you partner with Lumavate.
Like we said earlier, the amount of MarTech examples list is never-ending because the marketing technology landscape has exploded in popularity as marketers have witnessed the true value in investing in a MarTech strategy. Let’s take a look at some marketing technology examples, and how the typical marketing technology stack 2021 differs from a typical marketing technology stack 2020.
First and foremost, there’s no ‘one-size-fits-all’ when it comes to the types of marketing technology you should be using. Your MarTech stack will look completely different from other marketers, even if you’re in the same industry. Because of this, there is not a MarTech stack template you should be following. You need to be investing in the marketing technology software that makes sense for your organization. That being said, one SaaS product marketers should invest in is a low-code platform to build mobile apps. When you compare the MarTech stack 2018 and the typical MarTech stack 2019 to the MarTech stack 2020, you’ll see an increased adoption of these low-code platforms. Because of COVID-19, digital transformation skyrocketed as marketers required tools to conduct business as normal from the safety of their own homes. Marketers needed a way to engage with consumers on mobile, without needing to conduct in-person meetings, or get IT involved in rapidly creating a mobile app. Low-code and no platforms started resonating with a lot of marketers; they found this technology solved a lot of their pain-points and helped engage with consumers on mobile. And so, the MarTech landscape 2020 has been radically altered because of this. Many marketers have found the marketing technology integration process with no code app platforms to be seamless. With drag-and-drop capabilities, learning this new technology is extremely intuitive. And if you partner with Lumavate, our team will be there to ensure your success on our platform.
We obviously know there weren’t any in-person events in 2020. Most of us marketers probably had to toss our marketing strategies in the trash at the beginning of this year But just think of this guide to MarTech systems as your MarTech conference you weren’t able to attend in 2020. The same goes for a MarTech award. If you attended the MarTech Stackies 2019, and were looking to attend the MarTech Stackies 2020, you probably had to attend the marketing technology conference virtually. But you can still learn so much about the MarTech process without an official conference. Thinking back to marketing technology 2019 had, marketers were primarily focused on marketing automation. Many marketers’ main focus was keeping up with the demands of the consumer. Marketing automation software was a huge part of MarTech 2020.
But then the world shifted in 2020; everything went digital. Companies who had previously been slow to adopt new technology were integrating new MarTech solutions to conduct business as normal. Suddenly marketers needed a way to keep up with consumer behavior faster than ever before. No code platforms became the newest technology marketers were adding to their marketing technology stack. Just look at the MarTech 5000 2020 and see how many no code platforms are now on this list.
But there’s only one no code platform that’s made specifically for marketers. Lumavate enables marketers to build mobile apps as quickly as they can dream them up. Marketers can use one of Lumavate’s Starter Kits, or build an app completely from scratch.
No code app platforms give you the ability to create an app without touching a line of code. Benefits to choosing a low-code platform are:
- Reusability of the foundational blocks provided by the platform
- Build more value quicker by taking out the process of building the app from the ground up and enabling more individuals in your organization to become app builders.
And every app built on the Lumavate platform is delivered as a Progressive Web App (PWA). PWAs take up a fraction of the storage space compared to native mobile apps, load much faster than native apps, and are typically less expensive to develop. Plus, some of the top brands in the world have created a PWA and have seen a tremendous amount of success already (we’re looking at you Starbucks and West Elm). Don’t delay investing in your marketing strategy any longer. Get started building your first mobile app on the Lumavate platform today. Once you get in our platform, you might even find app building addictive.
MarTech Tools Examples
Wouldn’t it be nice if there was a single MarTech Stack infographic or a MarTech Stack diagram you could look at to determine what your B2B MarTech Stack should be? There is a MarTech tools list, MarTech 5000, that has hundreds of MarTech tools examples you can look at. Or you could partner with one of the fastest growing MarTech companies. Lumavate’s low-code platform is an absolute must-have when it comes to your MarTech tools list. Marketers are no stranger to waiting for weeks (or sometimes months) for IT to get to their request. IT typically moves slower than marketing, which isn’t ideal because we all know how fast consumer behavior changes. Wouldn’t it be nice if one of your MarTech stack components allowed you to take control of your mobile strategy? Lumavate is one of the best MarTech tools 2020 has in store. Lumavate was recently named a “High Performer” by G2.
Let’s briefly go over low-code platforms, which is just one of the few MarTech stack examples out there. One of the benefits to low-code platforms is the reusability of foundational blocks which means you can use these prebuilt blocks to use across multiple apps, so any member of your team could be involved in the app making process regardless if they have coding experience. And working with a mobile app marketing service doesn’t have to break the bank either! It’s often a lot cheaper to work with a low-code platform app builder than it is to build your own native mobile app. Interested in trying out the Lumavate low-code platform for yourself? Try building your first mobile app today! One of our own employees built her first Lumavate app in a matter of hours (And sitting in the back seat of the car! What other platform can you say that about?).
You can find a digital marketing agency almost anywhere in the world. But if you’re looking MarTech companies NYC has to offer, you could be looking for a while. And the same goes for California. There are a lot of MarTech companies in San Francisco. But you don’t have to look at these big cities to find the top MarTech Companies 2020 has to offer. The MarTech software that will change the way you do mobile is located in Indiana. Lumavate is the leading low-code platform designed specifically for marketers. The MarTech architecture for Lumavate enables marketers to build their own mobile app, without needing to get IT involved.
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