Digital Asset Management Examples

Digital assets have become a standard in our environment. It is difficult to turDigital assets have become a standard in our environment. It is difficult to turn your head and not interact, see, or think about a form of digital assets. As the world shifts more and more towards providing value in a location-agnostic world, digital assets permeate the very fabric of our reality.

Even the manufacturing and consumer-packaged goods industries have increasingly relied on top digital asset management systems. Showcasing physical products in the digital realm is a great way to reach more people, especially on channels and avenues that would have otherwise been impossible.

But what exactly is a digital asset?

Join us in the comprehensive post as we explore digital asset management solutions, including top digital asset management companies in USA, the best digital asset management tools, and the best digital management software.

What Is a Digital Asset and Examples?

The definition of a digital asset can be far-reaching and encompass anything that creatively demonstrates value in one way or another. Although the meanings will develop as technology and awareness advance, digital assets, as they stand, are valuable pieces of content that your brand creates in electronic form.

Digital assets can be eye-catching and incorporate visual elements, audio elements, and other ways to engage the user. This includes videos, photos, audio files, demonstrations, and aspects of an interactive experience.

Digital assets aren't just for entertainment; they can also be used for informational purposes. User manuals, training videos, packaging instructions, and how-to guides are great examples.

Another way digital assets can benefit the company is through compliance and security. Encrypted and locked documents within a safe internal storage system can protect confidential information, prototypes, designs, financial reports, and other sensitive information that would be more difficult to store under physical lock and key. This is also a great way to back up your data.

What Is an Example of Digital Asset Management?

Digital Asset Management (DAM) is an all-encompassing term that represents the strategies and methodologies for organizing, curating, disseminating, and overall managing digital assets.

Many companies do this by storing information on their hard drives, Google Docs, using a range of Microsoft suite tools, or stringing a host of PDFs together to create a static workflow and cache of assets.

While this may be beneficial for a smaller company, many brands quickly outgrow this and require digital asset management platforms to make this process easier and more affordable and to have a single source of truth for all digital assets within the company.

The best DAM systems, such as Lumavate, help you effectively manage all of your digital assets in one location, making sure you are on-side with only brand-approved content.

DAM tools have the added benefit that your staff and employees no longer need to store information on their local or team drive, which reduces data silos throughout your company and involves subject-matter experts at all points of contact to ensure that only the most recent version is being used at all times.

What Is Digital Asset Management Tools?

Digital asset management tools, put simply, are anything that your brand uses to manage the creation, editing, curation, and distribution of all digital assets within the company. Some standard digital asset management tools examples include:

• Shared drives, such as DropBox and Google Drive

• Distributed Excel spreadsheets

• Product information PDFs

• Using Adobe InDesign for static display on web pages

This digital asset management tools list is a basic solution for managing digital assets. While they resemble storage and editing features, there is no dedicated support for managing and creating stunning digital assets that will wow your customers, help your employees, and instill confidence in your channel partners and stakeholders.

Fortunately, DAM platforms such as Lumavate are a comprehensive solution that combines all the benefits of a solid digital asset management methodology with powerful software that does it all.

You may ask, "What is an example of a Digital Asset management system?". It all starts with the platform.

What Is a Digital Asset Management Platform?

A Digital assessment management platform is your partner in perfectly looking after your digital assets. This centralized storage allows you to access your digital asset management system.

Digital asset management platforms usually refer to the company that owns the solution, which is known as the digital asset management landscape or the industry that offers these tailored services to elevate brands to their fullest potential.

What Is a Digital Asset Management System?

When someone speaks about a DAM, they usually refer to the system that manages their digital assets. This solution stores all of your digital assets, such as documents, images, audio, video, training manuals, and so on.

The marketing team often manages a DAM system, but it is everyone in the company's ultimate responsibility. The Digital Asset Manager usually coordinates and liaises with all subject-matter experts to ensure everything is in order and up to date.

Benefits of a Dedicated DAM

Primarily from a marketing, customer service, and sales perspective, a DAM system includes many ideal benefits:

• Centralized Command Center: No more scattered assets across the company! A DAM brings everything together in one easily accessible location. Marketing teams can efficiently manage all digital assets, from product images to video tutorials, which streamlines workflows among the company and with partners.

• Creating Meaningful Tags: Imagine finding the perfect product image in seconds. DAM systems allow you to tag your assets with relevant keywords, making them a cinch to search and locate. No more wading through endless folders or relying on outdated file names that were taken over from a predecessor that no one knows about.

• Search Power at Your Fingertips: Need a high-resolution product image for your latest website banner? A DAM's robust search functionality easily lets you find exactly what you're looking for. Spend less time searching, and your team can spend more time crafting compelling marketing content.

• Harmonious Content: Say goodbye to manually updating product information across your website and other digital experiences. With a DAM, any changes you make to an asset within the system automatically reflect across all connected platforms, confirming consistent and up-to-date content everywhere.

• Improves Collaboration Across Departments: Brand portals within a DAM system let you share curated collections of assets with colleagues, external agencies, or channel partners. This encourages collaboration and ensures everyone has access to the latest brand-approved materials.

What Does Digital Asset Management Software Do?

The software is the most important part of your digital asset management solution. Depending on the different functionalities, it can provide you with many other benefits. For example, Lumavate is a comprehensive Product Experience Management (PXM) platform that combines the advantages of DAM, PIM, and DXM.

This allows you to use your digital assets to craft experiences in conjunction with the information needed by your customers and channel partners.

When conducting your due diligence, you will eventually choose between various solutions. Regardless of the choice, using your DAM requires some prep work if it is not a comprehensive solution.

The first step is to collect and organize your digital assets. Of course, this may mean needing to take a step back and take a birds-eye-view of what you and your brand are dealing with. The starting point should incorporate a plan to tackle the organization of your company's assets and anything associated with it, like product information and use cases.

Note that this does not need to be perfect, but it should at least identify the most important information and locate where it was. This can be a cumbersome task, but it is necessary. Once all of your digital assets are gathered, they must be tagged, given proper permissions, and assigned to the correct owner. Employees will also need to be trained to use the system.

With Lumavate, you can enjoy these benefits out of the box. It can be set up in less than 24 hours and seamlessly integrates with all the solutions you need to onboard all of your assets, information, and experiences into the system.

How to Choose Different Types of Digital Asset Management Systems

With so many DAM solutions on the market, picking the best digital asset management software for your business can be overwhelming. Before diving headfirst into DAM options, take a step back and consider these key questions to ensure you choose a solution that aligns perfectly with your needs:

1. What Problem Are We Trying to Solve?

Ask yourself: What are your biggest challenges with managing digital assets currently? Is it wasted time searching for files? Inconsistent brand representation across marketing materials? Identifying the core issue will guide you toward a DAM solution that offers features specifically designed to address your pain points.

2. How Big is Our Digital Asset Library?

Knowing the volume and variety of your digital assets is crucial. Do you have a small collection of product images or a vast library encompassing videos, presentations, and marketing collateral? The size and complexity of your assets will influence the storage capacity and features you need in a DAM system.

3. How Will We Organize Our Assets?

Developing a clear taxonomy for your digital assets is essential for efficient management. Consider how you'll categorize your assets – by product type, department, or creation date. The DAM solution you choose should offer flexible tagging and search capabilities to ensure your assets are easily discoverable based on your chosen organization method.

4. What Other Systems Do We Need to Connect With?

Does your marketing team rely on other platforms like a CRM or marketing automation tool? Ensure the DAM you choose offers seamless integration with these systems to streamline workflows and avoid data silos.

5. Where and How Will Our Assets Be Used?

Think about where your digital assets will be used — on your website, in product guides, or across social media channels. The DAM solution should provide easy access and distribution options tailored to your specific use cases. By considering these essential questions, you'll be well on your way to selecting a DAM that empowers your marketing team and unlocks the full potential of your digital assets.

What Is an Example of a Digital Asset Management System?

The competitive landscape of digital management companies is wrought with many different solutions. Various solutions claim to do the same thing but fail to deliver on core deliverables.

However, there are a few who shine. Before conducting your research, we have narrowed the choices to a few of the industry's star players.

A Comprehensive List of Digital Asset Management Companies

Adobe Experience Manager (AEM)

• Powerful DAM functionality with advanced features

• Integrates with other Adobe marketing tools, which are a staple in many industries

• High cost of ownership and ongoing licensing fees with unclear pricing

• Complex implementation process can be lengthy and resource-intensive, requiring an account manager for ongoing onboarding and training

• Requires a considerable amount of technical expertise to manage and utilize the platform effectively

• Geared towards multinational enterprises with large resources and slow time to deployment

Canto

• User-friendly interface with powerful asset management features

• Scalable solution to accommodate growing asset libraries

• Offers some integrations with a few marketing automation platforms

• Standalone DAM, requiring additional solutions for creating digital experiences

• Limited collaboration features compared to some competitors

• May not be suitable for very large or complex asset libraries

Bynder

• Strong brand management features that help to keep brand consistency

• User-friendly interface with drag-and-drop functionality

• Offers mobile app for accessing and managing assets on the go

• Standalone DAM that requires third-party tools to make full use of

• Limited customization options compared to some DAM solutions

Brandfolder

• Secure and reliable platform with robust and compliant access controls

• User-friendly interface with basic workflow automation features

• Offers a few more integrations with some popular design and marketing tools

• Standalone DAM, digital experience creation, is not included within

• Lacks advanced features for managing a complex library of digital assets

• Marketing teams that need to collaborate often may find difficulty using this program

Lumavate

• An all-in-one PXM platform that integrates DAM, Product Information Management (PIM), and Digital Experience Platform (DXP) functionalities

• Provides seamless association of your product data with digital assets such as digital catalogs

• Easy-to-use platform with no-code content creation capabilities, requiring very little technical expertise to implement

• Fully transparent pricing and a 75 percent more cost-effective solution compared to standalone DAM options

• Setup workflows for managing assets and creating digital experiences in a single place

• Ideal for marketing teams in manufacturing, consumer packaged goods, and medical device companies

How Much Does a DAM Cost?

DAMs can range anywhere between $1,000 and $250,000 or more annually. This also doesn't fully compare the functionalities of the DAM solution. A standalone DAM, for example, provides you with everything you need to store digital assets for later retrieval, yet this may not be all you need.

Consider things such as product information, creating digital experiences, editing, curating digital assets, and integrating everything within one place.

Lumavate prides itself on its transparent pricing, which is listed publicly. With prices starting at just $499 a month, you get a low-cost digital asset management and PXM solution without breaking the bank. It's considered 75 percent more cost-effective than any other solution on the market.

Even if you were to consider Lumvate's pricing as if it were a standalone DAM, it would still be more cost-effective than other DAMs on the market. Throw in a 14-day trial, PIM, and DXP solutions, and you have a risk-free recipe for success.

Lumavate: Your Holistic Solution For Product Experiences

Imagine a world where managing your digital assets isn't a constant struggle. A world where product information and marketing materials are centralized, organized, and readily accessible at the drop of a hat. That's the power of Lumavate, the all-in-one PXM platform explicitly designed for companies that manufacture and sell physical products.

When conducting your due diligence and research, you'll find few that can rival Lumavate's strength for manufacturing, medical device, and CPG companies. Lumavate goes beyond traditional DAM solutions. It's a complete suite that integrates seamlessly with a built-in PIM system, a robust DAM, a user-friendly DXP, text messaging, a form builder, and over 40 integrations with marketing tools that may already be a part of your ecosystem.

This means you have everything you need to manage product data, create stunning digital experiences, and simplify communication – all within a single easy-to-use platform.

Unlike other solutions that require you to piece together multiple tools, Lumavate offers astonishing functionality at a fraction of the cost. Get started with a free 14-day trial and see the difference for yourself. Our subscription plans start at just $499 per month, and onboarding is a breeze — you'll be up and running the same day without any prior experience.

Lumavate is built for marketers, so no technical expertise is required. We offer professional services for initial product data implementation if needed. Still, most companies are launching beautiful digital product guides within days and quickly expanding Lumavate's use across their website, digital catalogs, sales resources, events, and more.n your head and not interact, see, or think about a form of digital assets. As the world shifts more and more towards providing value in a location-agnostic world, digital assets permeate the very fabric of our reality.

Even the manufacturing and consumer-packaged goods industries have increasingly relied on top digital asset management systems. Showcasing physical products in the digital realm is a great way to reach more people, especially on channels and avenues that would have otherwise been impossible.

But what exactly is a digital asset?

Join us in the comprehensive post as we explore digital asset management solutions, including top digital asset management companies in USA, the best digital asset management tools, and the best digital management software.

What Is a Digital Asset and Examples?

The definition of a digital asset can be far-reaching and encompass anything that creatively demonstrates value in one way or another. Although the meanings will develop as technology and awareness advance, digital assets, as they stand, are valuable pieces of content that your brand creates in electronic form.

Digital assets can be eye-catching and incorporate visual elements, audio elements, and other ways to engage the user. This includes videos, photos, audio files, demonstrations, and aspects of an interactive experience.

Digital assets aren't just for entertainment; they can also be used for informational purposes. User manuals, training videos, packaging instructions, and how-to guides are great examples.

Another way digital assets can benefit the company is through compliance and security. Encrypted and locked documents within a safe internal storage system can protect confidential information, prototypes, designs, financial reports, and other sensitive information that would be more difficult to store under physical lock and key. This is also a great way to back up your data.

What Is an Example of Digital Asset Management?

Digital Asset Management (DAM) is an all-encompassing term that represents the strategies and methodologies for organizing, curating, disseminating, and overall managing digital assets.

Many companies do this by storing information on their hard drives, Google Docs, using a range of Microsoft suite tools, or stringing a host of PDFs together to create a static workflow and cache of assets.

While this may be beneficial for a smaller company, many brands quickly outgrow this and require digital asset management platforms to make this process easier and more affordable and to have a single source of truth for all digital assets within the company.

The best DAM systems, such as Lumavate, help you effectively manage all of your digital assets in one location, making sure you are on-side with only brand-approved content.

DAM tools have the added benefit that your staff and employees no longer need to store information on their local or team drive, which reduces data silos throughout your company and involves subject-matter experts at all points of contact to ensure that only the most recent version is being used at all times.

What Is Digital Asset Management Tools?

Digital asset management tools, put simply, are anything that your brand uses to manage the creation, editing, curation, and distribution of all digital assets within the company. Some standard digital asset management tools examples include:

• Shared drives, such as DropBox and Google Drive

• Distributed Excel spreadsheets

• Product information PDFs

• Using Adobe InDesign for static display on web pages

This digital asset management tools list is a basic solution for managing digital assets. While they resemble storage and editing features, there is no dedicated support for managing and creating stunning digital assets that will wow your customers, help your employees, and instill confidence in your channel partners and stakeholders.

Fortunately, DAM platforms such as Lumavate are a comprehensive solution that combines all the benefits of a solid digital asset management methodology with powerful software that does it all.

You may ask, "What is an example of a Digital Asset management system?". It all starts with the platform.

What Is a Digital Asset Management Platform?

A Digital assessment management platform is your partner in perfectly looking after your digital assets. This centralized storage allows you to access your digital asset management system.

Digital asset management platforms usually refer to the company that owns the solution, which is known as the digital asset management landscape or the industry that offers these tailored services to elevate brands to their fullest potential.

What Is a Digital Asset Management System?

When someone speaks about a DAM, they usually refer to the system that manages their digital assets. This solution stores all of your digital assets, such as documents, images, audio, video, training manuals, and so on.

The marketing team often manages a DAM system, but it is everyone in the company's ultimate responsibility. The Digital Asset Manager usually coordinates and liaises with all subject-matter experts to ensure everything is in order and up to date.

Benefits of a Dedicated DAM

Primarily from a marketing, customer service, and sales perspective, a DAM system includes many ideal benefits:

• Centralized Command Center: No more scattered assets across the company! A DAM brings everything together in one easily accessible location. Marketing teams can efficiently manage all digital assets, from product images to video tutorials, which streamlines workflows among the company and with partners.

• Creating Meaningful Tags: Imagine finding the perfect product image in seconds. DAM systems allow you to tag your assets with relevant keywords, making them a cinch to search and locate. No more wading through endless folders or relying on outdated file names that were taken over from a predecessor that no one knows about.

• Search Power at Your Fingertips: Need a high-resolution product image for your latest website banner? A DAM's robust search functionality easily lets you find exactly what you're looking for. Spend less time searching, and your team can spend more time crafting compelling marketing content.

• Harmonious Content: Say goodbye to manually updating product information across your website and other digital experiences. With a DAM, any changes you make to an asset within the system automatically reflect across all connected platforms, confirming consistent and up-to-date content everywhere.

• Improves Collaboration Across Departments: Brand portals within a DAM system let you share curated collections of assets with colleagues, external agencies, or channel partners. This encourages collaboration and ensures everyone has access to the latest brand-approved materials.

What Does Digital Asset Management Software Do?

The software is the most important part of your digital asset management solution. Depending on the different functionalities, it can provide you with many other benefits. For example, Lumavate is a comprehensive Product Experience Management (PXM) platform that combines the advantages of DAM, PIM, and DXM.

This allows you to use your digital assets to craft experiences in conjunction with the information needed by your customers and channel partners.

When conducting your due diligence, you will eventually choose between various solutions. Regardless of the choice, using your DAM requires some prep work if it is not a comprehensive solution.

The first step is to collect and organize your digital assets. Of course, this may mean needing to take a step back and take a birds-eye-view of what you and your brand are dealing with. The starting point should incorporate a plan to tackle the organization of your company's assets and anything associated with it, like product information and use cases.

Note that this does not need to be perfect, but it should at least identify the most important information and locate where it was. This can be a cumbersome task, but it is necessary. Once all of your digital assets are gathered, they must be tagged, given proper permissions, and assigned to the correct owner. Employees will also need to be trained to use the system.

With Lumavate, you can enjoy these benefits out of the box. It can be set up in less than 24 hours and seamlessly integrates with all the solutions you need to onboard all of your assets, information, and experiences into the system.

How to Choose Different Types of Digital Asset Management Systems

With so many DAM solutions on the market, picking the best digital asset management software for your business can be overwhelming. Before diving headfirst into DAM options, take a step back and consider these key questions to ensure you choose a solution that aligns perfectly with your needs:

1. What Problem Are We Trying to Solve?

Ask yourself: What are your biggest challenges with managing digital assets currently? Is it wasted time searching for files? Inconsistent brand representation across marketing materials? Identifying the core issue will guide you toward a DAM solution that offers features specifically designed to address your pain points.

2. How Big is Our Digital Asset Library?

Knowing the volume and variety of your digital assets is crucial. Do you have a small collection of product images or a vast library encompassing videos, presentations, and marketing collateral? The size and complexity of your assets will influence the storage capacity and features you need in a DAM system.

3. How Will We Organize Our Assets?

Developing a clear taxonomy for your digital assets is essential for efficient management. Consider how you'll categorize your assets – by product type, department, or creation date. The DAM solution you choose should offer flexible tagging and search capabilities to ensure your assets are easily discoverable based on your chosen organization method.

4. What Other Systems Do We Need to Connect With?

Does your marketing team rely on other platforms like a CRM or marketing automation tool? Ensure the DAM you choose offers seamless integration with these systems to streamline workflows and avoid data silos.

5. Where and How Will Our Assets Be Used?

Think about where your digital assets will be used — on your website, in product guides, or across social media channels. The DAM solution should provide easy access and distribution options tailored to your specific use cases. By considering these essential questions, you'll be well on your way to selecting a DAM that empowers your marketing team and unlocks the full potential of your digital assets.

What Is an Example of a Digital Asset Management System?

The competitive landscape of digital management companies is wrought with many different solutions. Various solutions claim to do the same thing but fail to deliver on core deliverables.

However, there are a few who shine. Before conducting your research, we have narrowed the choices to a few of the industry's star players.

A Comprehensive List of Digital Asset Management Companies

Adobe Experience Manager (AEM)

• Powerful DAM functionality with advanced features

• Integrates with other Adobe marketing tools, which are a staple in many industries

• High cost of ownership and ongoing licensing fees with unclear pricing

• Complex implementation process can be lengthy and resource-intensive, requiring an account manager for ongoing onboarding and training

• Requires a considerable amount of technical expertise to manage and utilize the platform effectively

• Geared towards multinational enterprises with large resources and slow time to deployment

Canto

• User-friendly interface with powerful asset management features

• Scalable solution to accommodate growing asset libraries

• Offers some integrations with a few marketing automation platforms

• Standalone DAM, requiring additional solutions for creating digital experiences

• Limited collaboration features compared to some competitors

• May not be suitable for very large or complex asset libraries

Bynder

• Strong brand management features that help to keep brand consistency

• User-friendly interface with drag-and-drop functionality

• Offers mobile app for accessing and managing assets on the go

• Standalone DAM that requires third-party tools to make full use of

• Limited customization options compared to some DAM solutions

Brandfolder

• Secure and reliable platform with robust and compliant access controls

• User-friendly interface with basic workflow automation features

• Offers a few more integrations with some popular design and marketing tools

• Standalone DAM, digital experience creation, is not included within

• Lacks advanced features for managing a complex library of digital assets

• Marketing teams that need to collaborate often may find difficulty using this program

Lumavate

• An all-in-one PXM platform that integrates DAM, Product Information Management (PIM), and Digital Experience Platform (DXP) functionalities

• Provides seamless association of your product data with digital assets such as digital catalogs

• Easy-to-use platform with no-code content creation capabilities, requiring very little technical expertise to implement

• Fully transparent pricing and a 75 percent more cost-effective solution compared to standalone DAM options

• Setup workflows for managing assets and creating digital experiences in a single place

• Ideal for marketing teams in manufacturing, consumer packaged goods, and medical device companies

How Much Does a DAM Cost?

DAMs can range anywhere between $1,000 and $250,000 or more annually. This also doesn't fully compare the functionalities of the DAM solution. A standalone DAM, for example, provides you with everything you need to store digital assets for later retrieval, yet this may not be all you need.

Consider things such as product information, creating digital experiences, editing, curating digital assets, and integrating everything within one place.

Lumavate prides itself on its transparent pricing, which is listed publicly. With prices starting at just $499 a month, you get a low-cost digital asset management and PXM solution without breaking the bank. It's considered 75 percent more cost-effective than any other solution on the market.

Even if you were to consider Lumvate's pricing as if it were a standalone DAM, it would still be more cost-effective than other DAMs on the market. Throw in a 14-day trial, PIM, and DXP solutions, and you have a risk-free recipe for success.

Lumavate: Your Holistic Solution For Product Experiences

Imagine a world where managing your digital assets isn't a constant struggle. A world where product information and marketing materials are centralized, organized, and readily accessible at the drop of a hat. That's the power of Lumavate, the all-in-one PXM platform explicitly designed for companies that manufacture and sell physical products.

When conducting your due diligence and research, you'll find few that can rival Lumavate's strength for manufacturing, medical device, and CPG companies. Lumavate goes beyond traditional DAM solutions. It's a complete suite that integrates seamlessly with a built-in PIM system, a robust DAM, a user-friendly DXP, text messaging, a form builder, and over 40 integrations with marketing tools that may already be a part of your ecosystem.

This means you have everything you need to manage product data, create stunning digital experiences, and simplify communication – all within a single easy-to-use platform.

Unlike other solutions that require you to piece together multiple tools, Lumavate offers astonishing functionality at a fraction of the cost. Get started with a free 14-day trial and see the difference for yourself. Our subscription plans start at just $499 per month, and onboarding is a breeze — you'll be up and running the same day without any prior experience.

Lumavate is built for marketers, so no technical expertise is required. We offer professional services for initial product data implementation if needed. Still, most companies are launching beautiful digital product guides within days and quickly expanding Lumavate's use across their website, digital catalogs, sales resources, events, and more.

Ready to transform your digital product experiences and unlock the full potential of your digital assets? Start your free trial of Lumavate today and see the difference it can give you.