Rob McLaughlin Joins Lumavate as COO

Lumavate^® a mobile engagement solution for manufacturers, announced that Aprimo Co-Founder, Rob McLaughlin, has joined the organization as Chief Operating Officer. Lumavate transforms the way manufacturers deliver crucial product information to customers and partners when and where they need it most. This allows manufacturers to increase revenue and decrease costs while delivering a superior customer experience.

“On behalf of everyone at Lumavate, I’m thrilled that Rob has joined the organization as Chief Operating Officer. Rob’s proven expertise and experience will be invaluable to the organization and our clients.” - Paul McGrath, President & CEO of Lumavate

McLaughlin began his career at Eli Lily and Co where he managed clinical trial data collection and reporting systems. He went on to Tivoli Systems (an IBM Company) (formally Software Artistry) before Co-Founding Aprimo with Bill Godfrey, which was acquired by Teradata in 2010. He holds Bachelor’s degrees in both Economics and Computer Applications from the University of Notre Dame.

“After 25 years of being part of the local tech community, I am excited to be part of another great team building a cloud based software company here in Indiana. Lumavate is well positioned to change the way manufacturers deliver product information to customers and partners.  These changes are taking full advantage of the sea change in consumer behavior around mobile devices and the strong desire for self service.”   – Rob McLaughlin, COO of Lumavate

Lumavate’s cloud based technology makes it easy for manufacturers to connect their products to end-users using a variety of mobile activation methods such as NFC, QR codes and text.  Users can activate important model specific content such as parts, warranty, support and installation information exactly at the time of need in a variety of multi-media formats.  Through the power of the mobile device, users are also able to register and fill out a variety of manufacturer response forms while also receiving critical notifications about important events surrounding the maintenance and use of their selected products.