It’s Wednesday, which means another Whiteboard Wednesday video. This time our host is Lumavate CEO, Mark Hill! This week, we’re providing an overview of short codes and highlighting what benefit they can have for your business. Short codes are a multi-digit number (usually five or six numbers) that can send and receive SMS (and sometimes MMS) messages. Brands often use short codes for their mobile marketing campaigns to provide consumers with coupons, product delivery notifications, appointment confirmations, and more. They’re easy to use and create a great mobile touchpoint for customers. Check out the video below for our guidelines on utilizing short codes in your mobile marketing strategy.