What's Your Internal Communications Strategy?
by Brian Cooney | Last Updated: Sep 6, 2022
by Brian Cooney | Last Updated: Sep 6, 2022
Your internal communications strategy is the plan you put in place to ensure effective communication within your organization. It should take into account the various channels of communication available to you, as well as the different needs of your employees. Your internal communications strategy should also be reviewed and updated on a regular basis to ensure that it remains effective.
First, what are internal communications? Well, it's pretty much what it sounds like - communication between employees within an organization. This can include everything from the day-to-day conversation and email exchanges to more formal communications such as company newsletters or employee handbooks.
Internal communications play a vital role in maintaining a cohesive and productive workplace. Good communication can help build trust and relationships between employees and improve overall job satisfaction. In fact, a study by the Institute of Internal Communications found that ineffective internal communication was one of the main reasons why employees left their jobs.
So, how can you create an effective internal communications strategy? Here are a few tips:
There are a number of different channels of communication that you can use to communicate with your employees. The most common channels include email, newsletters, intranet, and face-to-face meetings. It's important to consider all of the available channels when developing your internal communications strategy. This will ensure that you're able to reach all of your employees in the most effective way possible.
Email is often the most efficient way to communicate with employees. However, it's important to keep in mind that not all employees check their email on a regular basis. If you rely too heavily on email as your primary form of communication, you may find that some employees are missing out on important information.
Newsletters are another effective way to communicate with employees. They can be used to share company news, announcements, and upcoming events. Newsletters can be sent out electronically or in print form. If you choose to send newsletters in print form, it's important to ensure they're distributed promptly.
The intranet is a great way to provide employees with access to important information. You can post company news, announcements, and upcoming events using the intranet. You can also use the intranet to create an online forum where employees can ask questions and get feedback from others.
Face-to-face meetings are another effective way to communicate with employees. They provide an opportunity for you to share important information in a more personal setting. Face-to-face meetings also allow you to build relationships with employees and get feedback from them.
When developing your internal communications strategy, it's important to consider the different needs of your employees. Not all employees have the same communication needs. For example, some employees may prefer to receive information through email, while others may prefer to receive information through face-to-face meetings. It's important to tailor your internal communications strategy to meet all your employees' needs.
An example of this is creating an employee handbook. An employee handbook is a great way to communicate important information to employees. It can be used to share company policies, procedures, and expectations. The handbook can also be used to answer common questions that employees may have.
Your internal communications strategy should be reviewed and updated on a regular basis. This will ensure that it remains effective over time. As your organization changes, so too will the needs of your employees. By reviewing and updating your internal communications strategy on a regular basis, you can be sure that it meets the changing needs of your organization.
You can do this by conducting surveys and focus groups with employees. This will allow you to get employees' feedback on your current communications strategy. You can then use this feedback to make changes to your strategy.
Now that you understand the importance of internal communications, it's time to develop your own internal communications strategy. Use the tips and information provided in this article to create a strategy that meets the needs of your organization. And don't forget to review and update your strategy on a regular basis.
By following these tips, you can create an effective internal communications strategy that will help keep your employees informed and engaged.