What Is the Difference Between PDM and PIM?

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by Lumavate | Last Updated: Mar 7, 2024

What Is the Difference Between PDM and PIM?

Crafting compelling product narratives and marketing materials depends on understanding the distinctions between an MDM vs PIM. Each solution provides methods for efficient operational workflows, but a Production Information Management (PIM) and Product Data Management, or Master Data Management (MDM), are pivotal for marketers in manufacturing companies.

PIM Overview

A PIM solution is specifically designed as a centralized hub for managing all product-related information. Easily organized within a PIM solution are product data and digital assets such as images, videos, and other relevant content. The vault of information can be leveraged across different platforms and mediums. Online product catalogswebsites, sales materials, event exhibits, and product packaging are stored in a PIM system.

The primary goal of a PIM is to give all stakeholders, internal and external, access to consistent, accurate, and up-to-date production information. Marketing workflows become streamlined and the customer experience is enhanced with reliable product details across all touchpoints.

MDM Overview

MDM takes a broader approach by centralizing all your critical data management within one system. Unlike PIM, which focuses solely on product information, MDM encompasses a wide range of data types including customer data, supplier data, and more. By establishing a single source of truth for all organizational information, MDM solutions facilitate improved data accuracy, consistency, and governance across the entire enterprise.

Implementing an MDM system is typically a large-scale undertaking, requiring substantial investment in terms of time, resources, and technology. Given its focused scope on product information, PIM systems are generally easier to implement and adopt compared to the extensive requirements of an MDM deployment.

What Is the Difference Between PDM and PCM?

A Master Data Management solution organizes all the information for a company within one system. Rather than focusing on specific material for product master data management or marketing campaigns, an MDM system manages all data types such as product information, customer and supplier data, financial records, and more. 

Implementing an MDM solution is an extensive endeavor, reflecting its expansive scope and the significant value it adds by creating a single source of truth for the entire business.

Product Content Management (PCM) systems specialize in the creation, storage, and distribution of product-related content, such as descriptions, specifications, videos, and how-to guides. The critical role of a PCM is to ensure that all product content is accurate, up-to-date, and readily available across various channels, thereby enhancing the product experience for customers.

Combining Management Solutions

However, the distinction between PCM and other data management solutions has become increasingly blurred, thanks to the evolution of Product Information Management (PIM) systems. Modern PIM solutions often incorporate Digital Asset Management (DAM) functionalities, eliminating the need for standalone PCM systems.

Some solutions, like Lumavate, have taken integration a step further by offering a built-in Digital Experience Platform (DXP). This advanced capability enables marketers to not only manage product information and digital assets but also to create dynamic product content directly tied to the PIM and DAM.

What Are the Two Forms of MDM?

There are numerous approaches to Master Data Management, and companies should carefully select the best one that aligns with their specific needs. The four most common product data management examples are:


This method involves funneling all your data sources into one centralized data repository where the data undergoes cleaning, consolidation, and alignment processes. It's a strategy designed to ensure consistency and accuracy across your organization’s data landscape.

However, it's important to note that this approach operates by making changes directly within the original source systems, rather than creating a separate MDM database. While this preserves the integrity of the original data, the process is exceedingly time-consuming to avoid compromising data quality.


Creating a "golden record" for your business's master data consolidates all critical data into a single, authoritative source. Every piece of information submitted into the system is accurate, consistent, and up-to-date. Data reliability is an advantage of the consolidation system but implementing such a system requires significant investment.


The coexistence method allows both the MDM database and the original data sources to exist concurrently. All updates or changes made in the original systems are immediately reflected in the MDM database, and vice versa, facilitating real-time data accuracy and consistency across the organization. This seamless interaction minimizes the potential for data discrepancies and streamlines operational efficiency.


Rather than updates and changes reflected immediately, this approach is a central repository where all other data sources subscribe to receive updates. The centralized approach is praised for representing a true system of record rather than solely providing a single view of data stored in other systems.

What Does PIM Mean in Product Management?

PIM includes the strategic collection, management, and distribution of product information, guaranteeing that every detail about a product is meticulously cataloged and easily accessible. Companies start by typically centralizing all product data in a singular location, a move that creates efficient management and seamless access across various departments within an organization.

All departments benefit from a PIM system. From product development to sales and customer service, everyone has access to the same accurate and up-to-date product information. This uniformity is crucial for maintaining consistency in how a product is presented and understood across all channels and customer touchpoints.

See Lumavate in Action

Meet with one of our experts to see how easy it is to centralize your product data, manage digital assets, and create digital product experiences. Trust us…you’re going to be wowed.