What Is the Difference Between DXP and PIM?
by Lumavate | Last Updated: Dec 13, 2023
by Lumavate | Last Updated: Dec 13, 2023
Working with a Product Experience Platform (PXM) offers numerous benefits to the customer journey. PXM ensures consistent, engaging product information across channels, aiding customers in making informed decisions, fostering trust, and enhancing satisfaction at each stage of their journey.
A PXM transforms the product experience by organizing and storing all of your product data and related digital assets in one accessible location. Centralizing product information enables you to personalize and maximize the experience for each customer when they interact with your content. A PXM reduces the time needed to prep and coordinate your digital assets for each marketing campaign, giving you more time to analyze product experience effectiveness.
Working with a PXM means understanding what all of the components of this solution do. Robust PXM solutions, like Lumavate, include Digital Experience Platform (DXP) functionality. A PXM and DXP complement each other.
DXP solutions are comprehensive platforms designed to deliver seamless, personalized, and unified digital experiences across multiple touchpoints, encompassing content management, customer relationship management, analytics, and more.
Integrating PXM into a DXP strategy means delivering not just an engaging digital experience overall but specifically ensuring that product information and interactions are cohesive, informative, and compelling across various channels within the broader digital ecosystem. This integration provides customers with consistent and impactful experiences related to products, thus enhancing their overall digital journey with the brand.
A Digital Experience Platform (DXP) offers users a platform to build, collect, and iterate digital experiences. You don't need a degree in computers or engineering to work with a DXP. The DXP is easy to use because it has a user-friendly front-end-builder that doesn't require users to know code. A DXP often includes a built-in Content Management System (CMS) or Digital Asset Management (DAM), which enables the effective management of content and digital assets used across digital experiences. A Content Management System (CMS) solely manages content and doesn’t provide the capabilities to build a complete digital experience like a DXP.
With Product Information Management (PIM), businesses can store and manage their product data in one central location, accessible to anyone who needs to use it in your company. Some PIM software solutions include basic DAM functionalities or have integrations with DAM systems. Lumavate’s PXM platform includes a robust DAM, which means manufacturers can link product records to related digital assets including owner's manuals, product photos, or how-to-use videos.
Digital experience platform examples include Optimizely DXP, Liferay, Acquia DXP, Sitecore DXP, and Adobe Experience Manager (Adobe DXP). These DXP technologies all give users the ability to build their own digital experiences for customers, but if you aren't a technical expert, you may have difficulty using some of them. For instance, when using Adobe Experience Manager, you may find that you need technical resources and/or outside consultants when getting started.
Lumavate's DXP solution is easy to get started with because you don't need to use code. Anyone on your current marketing team can set it up and begin using it right away. Most DXP solutions use one of these systems:
Content Management System (CMS)
Digital Management System (DAM)
Lumavate stands out from the crowd because the DXP platform has both content and digital asset management and also has a built-in Product Information Management (PIM) solution as well as a Form Builder, text messaging functionality, and over 40 out-of-the-box integrations.
A Digital Experience Platform (DXP) gives your users a platform to build, store, and iterate digital experiences with an easy-to-use front-end builder that doesn't require knowing code. The DXP can include a built-in CMS or DAM to make your content and digital assets easy to manage effectively across all of your digital experiences. This can save your team a lot of time during every step of creating, coordinating, and organizing product experiences.
In contrast, a Content Management System (CMS) also manages your content but it does so without the capability to create complete digital experiences for your customers the same way a DXP does. When choosing between DXP vs. CMS, make sure you choose the solution that fits your team's needs best.
When comparing PXM vs. PIM, it's important to consider each platform's product experience management capabilities. A PIM allows you to manage your product data from a central location giving all your users easy access.
Consider that a PXM platform offers more functionality than a PIM for every user who works with product experiences. A multi-functional PXM can include a PIM, DAM, and DXP so that users have more flexibility and options. PIM functionality is critical for all manufacturers that make products, but it's even more helpful to maximize functionality with broader PXM platform capabilities.