What Is the Benefit of DXP?
by Lumavate | Last Updated: Dec 4, 2023
What Is a DXP?
It’s extremely crowded and noisy out there. Consumers expect a seamless online experience. If they don't get one, off they go shopping with your competition.
Our digital world is fast-paced and dynamic. Businesses are constantly looking for new ideas and relationship-building strategies to engage customers and potential customers. This is where a Digital Experience Platform DXP fills a need.
So what is DXP? Digital Experience Platforms are a suite of tools to create meaningful relationships with customers, prospects, partners, and other audiences vested in your brand. DXP streamlines customer interactions by centralizing content, data, and engagement tools. It enables personalized and consistent experiences across diverse channels, such as a website, landing page, product guides, and mobile applications. This kind of unified communication fosters customer loyalty, enhances operational efficiency, and empowers your business to adapt quickly.
Lumavate has designed a more affordable, Digital Experience Platform (DXP) that simplifies creating digital journeys without writing a single line of code. It goes above and beyond just building the front-end design. Our robust Content Management System (CMS) allows you to create, manage, and reuse content including images, videos, and text, easier than you can imagine. It’s a holistic approach to content management that gives your marketing team control like never before. It’s why Lumavate is considered among the best DXP solutions.
What Is the Benefit of DXP?
Each DXP offers different functionality and therefore each offers slightly different benefits. Each DXP you consider should offer four core benefits:
Ease of Use: Anyone in your business should be able to create stunning digital experiences without using code.
Built-in Asset and Content Management: A good DXP should enable you to easily pull content and various digital assets into digital experiences. Look for DXP solutions that offer built-in Content Management System (CMS) and Digital Asset Management (DAM).
Access to Analytics: DXPs should include a built-in analytics solution or integrations to a leading analytics platform, such as Google Analytics. This will enable your team to review campaign performance, by monitoring page views, session length, and how many users visited your digital experiences.
Personalization Capabilities: Seek out a platform that allows you to tailor and personalize digital experiences to your target audience based on where they are within the customer journey, a key to keeping them engaged in their experience.
Lumavate ticks all the above requirements and offers several additional benefits:
Fast and Easy Implementation: Lumavate’s user-friendly platform takes less than one day to get up and running.
Expansive Functionality: Our platform offers a suite of features including DXP, DAM, PIM, form builders, text messaging, and more than 40 integrations with updates every two weeks.
Cost Effective: Our platform is built to centralize all your needs and is 75% more cost-effective than other platforms.
No Technical Resources Required: Lumavate is designed with marketers in mind, not back-in coders. This user-friendly intuitive Digital Experience Platform (DXP) requires no technical expertise to install or maintain.
Designed For Manufacturing: Lumavate’s platform is purpose-built for teams who manufacture, market, and sell physical products. Lumavate’s DXP will help you centralize product data, manage digital assets, and create engaging digital product experiences.
What Are The Core Capabilities of DXP
The best DXP is like a control center for all your digital touch points and removes the need to write code. With Lumavate’s innovative no-code platform, everyone on your team can create digital content that quickly and effectively enhance the overall customer journey.
Every DXP must enable business users to create and edit digital experiences without using code. DXPs also must have a built-in Content Management System (CMS) or Digital Asset Management (DAM) functionality. Every DXP has either built-in or integrated analytics capabilities. This allows DXP users to effectively monitor their digital experiences and iterate based on data.
Additionally, most DXPs offer some level of personalization within their digital experiences. This can range from personalizing specific pieces of content within a digital experience to dynamically changing the entire digital experience based on where a customer is in their brand journey.
Some DXPs also include a version of a Customer Data Platform (CDP) to collect and manage customer data. A CDP collects customer data from various sources, creating unified profiles for enhanced personalization and targeted marketing strategies. The CDP functionality within DXP solutions can vary a great deal.
Additionally, some other DXP solutions include eCommerce functionality, built-in Product Information Management (PIM) solutions, text messaging, form builders, integrations, and more.
Why Do I Need DXP?
There are a lot of DXP companies, like Adobe, Sitecore, Liferay, Acquia, Optimizely, and Lumavate. It’s important to evaluate the DXP technologies and the functionality of each solution to ensure it meets your business’ unique needs.
Every DXP solutions enables users to build digital experiences. However, some require more technical resources to get started than others. For example, Adobe Experience Manager requires technical resources and often outside consultants for the initial implementation. Whereas Lumavate’s DXP solution can be set up within minutes by anyone in your marketing team.
Most DXP solutions offer a Content Management System (CMS) or Digital Asset Management (DAM). If you are looking for more capabilities, consider the Lumavate DXP, which offers a built-in Product Information Management (PIM) solution, Form Builder, Text Messaging functionality, and more than 40 out-of-the-box integrations.
Why do I need a DXP, you ask? Think about it. From seamless content management to personalized customer experiences, Lumavate's DXP code-free software is transforming the digital landscape for businesses. It's time to step into the future of digital engagement with Lumavate's DXP, where creating compelling, personalized digital experiences is just a few clicks away. Learn more about Lumavate DXP software and how it can enhance your customer's experience and your bottom line. Request your free demo to get started today.