What Is Mobile Marketing in Digital Marketing?
by Averi Easley | Last Updated: May 24, 2023
by Averi Easley | Last Updated: May 24, 2023
Marketing has been around much longer than many people realize. According to OCreative, “many historians believe the concept started as early as 1500 BCE (before common era) when Mesopotamian societies started mass production of goods that required quality control.” They would then mark their products with a specific indicator that would let people know who made the product.
Even though the concept of marketing has been around for a while, things have changed significantly. These days companies need to be open to trying new things when it comes to their marketing efforts. This is where digital marketing and specifically mobile marketing come into play.
Mobile marketing is a type of marketing. It is when a company promotes its products and services via a mobile device. There are various ways a company can engage in mobile marketing, such as mobile advertising, mobile apps, SMS campaigns, mobile push notifications, QR codes, etc.
A key thing for companies to keep in mind is that not every type of mobile marketing will work for their business. You have to consider what channels and tactics will resonate best with your target audience. There are also numerous mobile marketing software platforms that are available for your business to use. These platforms can help your business manage everything from building apps, managing SMS campaigns, and push notifications to creating mobile ads.
If you are not familiar with mobile marketing or what mobile marketing in digital marketing means, let’s take a step back to define digital marketing. According to MailChimp, “Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.” With this in mind, mobile marketing is one of the channels within digital marketing. Other types of marketing channels include email marketing, digital ads, search engine marketing, SEO, and social media marketing.
There are numerous benefits to incorporating mobile marketing into your overall marketing strategy. Some of the most commons benefits of mobile marketing are as follows:
Broad Access - Almost every adult in the world has at least one mobile device. According to Statistica, “In 2021, the number of mobile users worldwide stood at 7.1 billion, with forecasts suggesting this is likely to rise to 7.26 billion by 2022.” Given this number, it is clear that mobile marketing is one of the best channels to broadly reach your target audience.
Immediacy - Consumers are constantly on their mobile devices. This means that your brand has a higher likelihood of having its marketing seen much faster than with other channels. According to Zippia.com, “the average smartphone owner will unlock their phone at least 150 times a day and the average American will check their phone once every ten to 12 minutes.” This reiterates how connected people are to their phones.
Incredible Open and Response Rates with SMS - Text messaging has a 98 percent open rate and a 45 percent response rate. These statistics blow away any other marketing channel. Marketers are often asked to demonstrate ROI for their marketing efforts. With this in mind, the results of SMS marketing are guaranteed to show ROI from your mobile marketing investments.
Viral Button - As much as marketers would like to believe that a viral button exists, it really does not. That being said, a majority of the things that go viral happen on a mobile device. This means that the more you engage with your customers on a mobile device, with creative marketing, the more likely you have a chance to go viral at some point. Please note though, there are no guarantees!
Cost-effective - Mobile marketing is a much more cost-effective way to market to your customers, especially when compared to traditional marketing channels, such as print, TV, radio, etc.
Mobile marketing consists of multiple mobile channels including mobile advertising, mobile apps, SMS campaigns, mobile push notifications, QR codes, mobile searches, and more. Most companies utilize one or more mobile marketing tools such as software to effectively promote their products and services to customers.
Some mobile marketing examples include:
Mobile Advertising - This can be a mobile ad that displays on your mobile device as you are scrolling through Facebook.
Mobile app marketing - Sephora used this marketing channel in limited markets to provide personalized experiences to users. During a specific period of time, users who had the mobile app received an in-app message. Once they opened the gift, they could see various gift options.
Companies can choose to launch numerous mobile marketing campaigns and ultimately see which ones work best for their business.
Ready to see how Lumavate can help with your mobile marketing efforts? Book a demo here.