What Is Meant By Content Management System?

Eli Merrell Picture

by Eli Merrell | Last Updated: Mar 28, 2023

Content marketers are busy brainstorming, creating, and editing content to use in their marketing efforts. The content you make helps your brand stand out as a leader, innovator, or subject matter expert. This content makes your marketing efforts sing and grows your business to the next level.  With content being such a big element in marketing strategies it is important to make it easy to manage. You spend hours finalizing and perfecting content. You need easy access and organization. When you are ready to put into a campaign you need to know where to find it. Don’t let it get lost in a sea of desktop folders.  You need a content management system. 

What Is Meant By Content Management System?

A content management system, often referred to as CMS, is a system that allows users to easily create, update, organize, and publish digital content.  Content created by your team needs to be stored in CMS software to help your team work more efficiently. Storing content in a CMS empowers your team to use it in their campaigns. They know which content to use, what is up to date, and can easily access it.  This is especially useful when working digitally. A web content management system will store your digital assets and in some cases allow for publishing content on websites or digital experiences. Others require API connections to a front-end system to publish. When it comes to your digital content you want to know where it is stored, be able to access and edit it easily and even publish it. 

What Is an Example of a Content Management System?

There are many content management system examples on the market. All have different functionality and features. Some systems require users to work with a front-end software to publish content stored in the CMS, this is called a Headless CMS. Other systems offer both front-end and back-end functionality allowing users to manage and publish their content in one place.  Below is a list of CMS and their functionality. WordPress– WordPress content management system is a traditional open source CMS, that offers front-end and back-end functionality. WordPress does require users to use their CMS in order to publish digital content.  Strapi– Strapi is a Headless CMS meaning only back-end functionality is provided. A headless CMS needs to be connected to a front-end system in order for users to use the content in digital experiences.  Craft CMS– Craft, like Strapi, is also a Headless CMS. Headless CMS can be connected to front-end platforms via an API connection. Because there is no front-end functionality for a Headless CMS, oftentimes these tools are used as a repository.  Contentful– This option is a Headless CMS and therefore requires an API connection to a front-end platform to use content in digital experiences.  Luamvate– Lumavate is a next-generation digital experience platform (DXP) that includes a CMS that can be used to build digital experiences. Lumavate does not require the use of their CMS to build experiences, they allow for third-party integrations.  These are just a few CMS examples. There are many more on the market. It is important to review different options to make the best selection for you and your team. 

What Is Content Management in Digital Marketing?

A CMS is a helpful tool when it comes to digital content management. Your digital marketing team needs a place to store content just like every other marketing team. A CMS is a great tool to help.  A CMS provides a place for the digital team to easily store and manage their content. If they are working on many digital experiences a single CMS will allow them to quickly access and use the content across all experiences. Your team has a lot going on, managing digital content should not weigh them down. A CMS gives your team the tools to work more efficiently and confidently when creating marketing efforts. 

Is a CMS Needed for a Website?

While a CMS is not required to have a website or any digital experiences, it is highly recommended. Effective management of digital assets is critical for your digital experiences to be successful In order to build the best digital experience is it imperative your team has the tools to be successful. A CMS will make it easy for you and your team to create, edit, organize, and publish digital content. They will spend less time looking for content and more time coming up with new marketing campaigns.  Because Lumavate is flexible when it comes to managing digital content it is a great fit for many companies. With Lumavate users can take advantage of their CMS, connect to a third-party, or use a combination of the two. This flexibility gives the user the power to manage content in the best way for them.  Learn more about Lumavate - book a demo today!

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