What Is Master Data Management Framework?

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by Lumavate | Last Updated: Feb 12, 2024

Getting the full potential out of your organization's data may require a robust Master Data Management (MDM) strategy. From streamlining operations to ensuring compliance and driving informed decision-making, MDM effectively governs data.

But with many approaches, tools, and implementation styles available, choosing from the many master data management companies can be daunting. Let's discuss an MDM's fundamentals, best practices, real-world examples, and top tools.

What Is Meant By Master Data Management?

The Master Data Management process centrally manages an organization's critical data. Its goal is to ensure consistency, accuracy, and reliability across all the company's systems and applications. Think of it as the "single source of truth" for company data.

Some compelling benefits a Master Data Management system offers for companies are:

However, with all the benefits an MDM gives a company, it's often complex and resource-intensive to implement it.

The Difference Between Master Data Management and Product Information Management (PIM)

MDM focuses on:

PIM focuses on:

What Is Master Data Management Framework?

Master Data Management Framework is known for its structured approach that helps companies effectively manage their master data. There's more than one implementation style within MDM, and companies must choose the one that most closely meets their requirements. Here are the four most common MDM implementation styles:

Every implementation style has its unique advantages and specific challenges. Companies must carefully weigh their requirements and capabilities. From there, they can choose the most suitable approach for their MDM framework.

Now, let's look at structuring the MDM implementation process to effectively manage master data. While each company's process may vary, we've outlined the typical steps.

  1. Define the master data. Clearly pinpoint the data chosen to be master data within your organization (like customer information and product details).

  2. Identify all sources, Determine where master data "lives" across systems. These locations might include databases, spreadsheets, and third-party sources.

  3. Document data life cycle. Figure out who within your business and externally creates, updates, and uses this master data.

  4. Collect and analyze existing master data. Gather all existing master data to gain insights into current data structures, quality issues, and discrepancies.

  5. Appoint master data owners. Assign responsibility for managing specific sets of master data to individuals or teams within the organization.

  6. Create and implement a data governance program. Develop written policies, standards, and procedures for managing master data quality, security, and integrity.

  7. Establish the master data model. Define the structure and relationships of master data entities, attributes, and hierarchies across the entire organization.

  8. Evaluate and choose an MDM solution. Assess various MDM solutions based on your organization's requirements, budget, and scalability.

  9. Implement the MDM solution and model. Execute and configure the chosen MDM solution according to the defined master data model and governance framework.

  10. Continuously review and improve. Rinse. Repeat. Regularly monitor data governance processes, master data quality, and discrepancies, and adapt the MDM implementation as needed to ensure ongoing effectiveness and alignment with business goals.

A structured MDM implementation process helps organizations establish a solid foundation for effectively managing their master data and driving business value.

What Is an Example of an MDM?

Only the largest enterprises with complex data needs should implement an MDM solution. For those organizations, Master Data Management (MDM) systems play a crucial role by providing centralized solutions for managing critical data assets. These systems offer tools and functionalities to define, govern, and distribute master data effectively across the organization. Here are three real-life master data examples:


As a leading provider of data management solutions, Informatica MDM offers comprehensive capabilities for centralizing and managing master data. Companies trust this system to provide data consistency and accuracy across the organization.


SAP Master Data Governance (MDG) is built with a suite of applications to streamline master data management processes and improve data quality and compliance.


This option gives organizations a unified platform for managing various types of master data, such as customer and product data, to support informed decision-making.

Each master data management example demonstrates how companies like Informatica, SAP, and Oracle offer advanced MDM solutions to address the complex data management needs of modern enterprises.

What Is the Best MDM Tool?

Determining the "best" Master Data Management (MDM) tool depends on various factors such as the specific needs of the organization, the complexity of data management requirements, budget constraints, and integration capabilities with existing systems. We've compiled an MDM tools list of some of the most popular options.

  1. Informatica MDM

  2. SAP Master Data Governance

  3. Oracle Master Data Management

  4. IBM InfoSphere Master Data Management

  5. Talend MDM

  6. Stibo Systems MDM

  7. Riversand MDM


  9. EnterWorks MDM

  10. Reltio MDM

These MDM platforms offer a range of features and capabilities to centralize, govern, and manage master data effectively across organizations. Factors such as scalability, integration capabilities, vendor support, and cost should be considered when selecting the most suitable MDM tool from this top 10 master data management tools list for your business.

Harness the Power of Data with an MDM Strategy

Companies enjoy many benefits of master data management, such as centralizing, governing, and managing critical data assets, including enhanced data quality, streamlined operations, and improved decision-making. Exploring the MDM's framework, implementation styles, real-world examples, and top tools showed us that investing in MDM is vital for organizations to thrive in today's data-driven environment.

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