What Is Digital Experience Platform DXP?
by Lumavate | Last Updated: Dec 29, 2023
by Lumavate | Last Updated: Dec 29, 2023
A Digital Experience Platform (DXP) enables marketers to personalize digital content throughout the customer journey. It brings together different digital tools to help businesses create and manage great experiences for users across websites, apps, and more.
An independent market forecasting firm Grand View Research expects the global DXP market to triple in size between 2022 and 2030, when it will reach a record high of $30 billion.
As a leading developer of digital marketing software products, Lumavate positions our DXP as a central pillar of our overall Product Experience Management (PXM) Platform. But what, exactly, is a DXP, and what does it do?
Through software that empowers individual business users, a quality DXP will drive the creation and management of a broad spectrum of digital experiences as delivered through channels that range from corporate websites and landing pages to social media pages and microsites. DXPs are typically built around a content management system (CMS) that allows business users to easily create, reuse, and generally manage online content. The content management capabilities of a good DXP will extend to all forms of content including text, images, videos, and embedded documents.
Most of the best DXPs will stress customization, allowing each business user to develop the front-end design of the digital experience. Some DXPs, such as that offered by Lumavate, allow you to create the entire digital experience without using any code. While many DXPs have only content management system (CMS) functionality, Lumavate provides a full suite of digital asset management (DAM) solutions that improve performance across the entire scope of the customer journey.
Briefly defined, a digital experience is an interaction between a customer and an organization through digital technology. In other words, it is an interactive digital experience. The best digital experience examples will optimize quality and ensure consistency across all online company outreach channels including websites, mobile apps, landing pages, social media, microsites, email, e-commerce portals, and connected products.
“In today's digital-first world, delivering exceptional experiences to customers across digital channels has become a top priority for businesses,” reports CMS Wire contributor Dom Nicastro. “This has given rise to the concept of ‘digital experience’ — the sum total of interactions and engagements a customer has with a brand through digital channels.”
To manage and optimize overall and individual digital experience, organizations of all sizes are rapidly turning to DXPs to improve their online outreach and gain a competitive advantage. Versatility is a key component of any quality DXP. For example, Lumavate’s platform can adapt to accommodate a wide variety of useful consumer applications from product guides to mobile opt-in campaigns.
As previously discussed, a good digital experience platform (DXP) allows business users to build and iterate on digital experiences with an easy-to-use front-end builder that doesn’t require code. These DXPs generally have a built-in content management system (CMS) or digital asset management (DAM) system to enable the effective management of content and digital assets across the full spectrum of digital experiences a customer might have.
An in-depth customer data platform (CDP) can play a crucial role in this process by collecting and managing customer data from all corners of an organization’s online presence. Many of the best DXP technologies, such as those developed by Lumavate, offer CDP functionality within their platforms or, at least, offer integrations to third-party CDP solutions.
While both DXPs and CDPs collect, store, evaluate, process, analyze, and generally manage customer data, the key difference between these platforms lies in the scope of their operations. While CDPs are focused on customer data and customer data alone, DXPs use this data to deliver relevant and engaging digital experiences during each step of the customer journey. CDPs generally collect customer data from various sources and make that data available across an organization for a broad range of purposes. DXPs, in contrast, use that data to create personalized digital content that reaches customers in a highly strategic manner.
Adobe Experience Manager, Sitecore DXP, Liferay DXP, Acquia DXP, Optimizely DXP: there are many different solutions available from many DXP companies in the modern marketplace. Each of these solutions lets business users build digital experiences, but many require extensive technical resources to get started. For example, Adobe DXP, despite its widespread brand name recognition, requires considerable tech expertise and often the assistance of outside consultants for its initial implementation.
One of the best digital experience platform examples, Lumavate’s DXP solution can be set up within minutes by anyone in your marketing team. Most digital experience platform companies offer products that concentrate only on content management system (CMS) or digital asset management (DAM) functionality. Lumavate gives you much, much more because its platform also includes a built-in Product Information Management (PIM) solution, Form Builder, Text Messaging functionality, and more than 40 out-of-the-box integrations. Lumavate DXP is a long list of digital platforms in one. The only no-code DXP available today, Lumavate allows business users and marketers to get up and running with a DXP in minutes. Lumavate even offers a wide range of best-in-class digital experiences that can be customized in less than an hour with no need to involve outside technical resources.