What Is an Example of a Product Experience?
by Averi Easley | Last Updated: Jul 14, 2023
by Averi Easley | Last Updated: Jul 14, 2023
These days there are more choices than ever when it comes to products that are on the market. This means that consumers are faced with numerous choices each time they begin their search for a new product.
To help consumers with their purchasing decisions, companies can provide product experiences that provide additional guidance about a specific product.
So what exactly is a product experience? We will dive into this in the upcoming sections.
A product experience refers to a customer’s experience with a specific product. This typically includes both the physical product, as well as, any digital experience related to the product that provides the customer with product information.
Product Experience Meaning
According to Gainsight, product experience is defined as “the perception of a company’s product based on all touchpoints, interactions, and engagements. PX drives differentiation and accelerates growth.”
Essentially, the overall product experience includes a customer’s entire journey with the product from their initial awareness through the long-term usage of the product.
There are various use cases for the different types of product experiences that an organization can create. Some companies may choose to create product experiences that target the beginning of the customer’s journey, while others may choose the long-term usage of the product and maintenance.
Below are some product experience examples:
QR Codes on Products
Trade Show Booth Experiences
This means that a product experience you recently interacted with could have been that QR code you scanned to learn how to set up the new product you just purchased.
Since a product experience refers to a customer’s experience with a specific product, a total product experience involves the overall customer’s experience with a product, from the beginning to the end. Each part of this journey can be visualized via a specific product experience.
A product experience strategy defines all aspects of the interaction points a customer has with a specific product. Essentially, a product experience strategy is the overarching strategy for all product experiences across the entire customer journey.
As discussed above, these product experiences can vary greatly, depending on the particular use case that a company is focused on. To create product experiences, it is recommended that you utilize a product experience management (PXM) platform. By using a PXM platform, you will be able to quickly create product experiences and ideally tie these experiences to your product data and any related product assets.
A PXM solution involves delivering compelling experiences that showcase different products to your customers. As discussed above, this can be accomplished via product catalogs, product registration, product recommendations, warranty registrations, etc. The types of product experiences that can be created are endless.
There is a ton of benefits and value to using a product experience strategy within your organization. Some of these benefits include providing your customers with contextual product experiences based on where they are in the customer journey.
Creating product experiences for your various products can provide you with the opportunity to create personalized experiences for any part of the customer's journey.
From your customer’s perspective, this will take the overall customer experience to the next level. The more personalization you can provide to your customers, the better overall experience they will have with your product and ultimately your company.
An important thing to remember is that customers could have a negative interaction with your product experience. With this in mind, it is important to focus on making the product experience as positive as possible and be open to capturing feedback along the way. You could even consider including a customer survey within your product experience.
Another benefit to creating product experiences is increasing sales by accelerating revenue growth. This can happen with increased conversion, recommending relevant products, and promoting parts and accessories. All of these items can be addressed by creating relevant product experiences.
An important thing for companies to remember, especially manufacturing companies, is that product experience and customer experience go hand in hand. The reason for this is that a large portion of the interaction points that a customer has with a manufacturing company are product-related. At the end of the day, the goal should be to provide every customer with a personalized product experience that will accompany them throughout their customer journey.
Ready to learn how Lumavate can help you create product experiences for your business? Book a demo with one of our product experts.