What Does Product Information Include?

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by Lumavate | Last Updated: Oct 9, 2023

What product information includes depends on who you ask. Product engineers think of specifications and engineering drawings. Support teams look for troubleshooting guides and operator manuals. Marketing and sales want product descriptions and case studies.

Manufacturers need to provide all teams access to a centralized source for all product information. This provides employees with the ability to find accurate and verified product data quickly. No one wants to spend hours searching a network for files or recreating existing documents. Employees may not know it, but what they want is a product information management system (PIM).

What Does Product Information Include?

Product information ranges from documents, such as owner’s manuals and installation guides to detailed specifications. It includes marketing materials, such as product images, graphics, and lifestyle photography. What is included depends on the company, but the following product information list provides some examples.

These are a few product information examples. Any data that helps customers and employees make informed decisions about the product should be part of product information.

What is Product Information Management?

Product Information Management (PIM) software centralizes product information within an organization. Instead of silos of data across multiple departments, PIM software collects, stores, organizes, and distributes product data from a central repository to ensure consistent and accurate communications across all touch points. Its goal is to improve the quality of information for an enhanced customer experience by improving internal processes.

Beyond centralizing product information, PIM software can deliver the following:

The right PIM solution can help product managers keep control of the information generated and updated by multiple sources.

What Is an Example of Product Information Management?

Online and in-store retailers often struggle to align their product information. With a PIM system, they can centralize their product data so every channel delivers the same information. For example, a manufacturer of backyard sheds sells a do-it-yourself kit for residential use online and in stores.

Three months after release, the product manager noticed an increase in the customer support calls from buyers of the DIY solution. However, most of the calls came from online purchasers. After considerable research, the manager determined that the assembly instructions were incorrect.

The store managers had noted the problem and communicated the error to their management. They also informed customers who purchased the shed of the error, but no one updated the product manager or the product documentation. As a result, the online buyers continued to struggle with assembling the shed.

With a fully implemented PIM solution, the store manager would follow an established workflow to inform the product manager of the error. The product manager would, in turn, discuss the problem with the design engineers. Once a solution was approved, the correction was incorporated into the PIM solution, and all touch points were updated.

Instead of waiting three months to address the problem, the product manager was able to correct the error quickly. The customer experience was the same for those purchasing the shed online or in-store. With PIM software, the company avoided three months of end-user frustration.

What Does a Product Information Manager Do?

Product information managers often serve multiple roles. They may be a project or product manager. They may be a marketing manager or even a technical writer. The difficulty with a partial product information manager is time. A product information manager is responsible for the following:

PIM managers usually have budgetary responsibilities, may be tasked with ensuring compliance with industry and government regulations, and can serve as critical communicators to all stakeholders.

Given their overwhelming responsibilities, PIM managers need a tool such as Lumavate's Product Information Management solution. The platform not only centralizes product data but also delivers digital asset management functionality. Its Digital Experience Platform (DXP) builds digital product experiences for improved customer engagement. Whether product information management is your only responsibility or it's become an added task, Lumavate can help. Why not schedule a demo to learn how PIM software simplifies product information management?

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Meet with one of our experts to see how easy it is to centralize your product data, manage digital assets, and create digital product experiences. Trust us…you’re going to be wowed.