The Power to Say Yes to More Marketing Ideas ( And In This Case It's Okay!)
by Eli Merrell | Last Updated: Aug 26, 2022
Let’s face it, everyone at the company meeting thinks they have a great marketing idea. So what does this mean for you, the actual marketer in the room? Ideas out of left field, the possibility of being thrown down a rabbit hole, a lot of extra work, and being put in the hard position of trying to say “Yes” to every marketing idea. As a marketer, you genuinely want to try some of the ideas because they’re actually good! However, the thought of opening the door to a mountain of additional work and a new process to manage with more data to store strategically is stressful. This is where Lumavate will become your secret weapon. We give you the ability to say yes more.
Make It Even Easier to Create and Manage Engaging Digital Experiences
Lumavate consolidates all of those hair-brained marketing ideas into one platform and provides the tools to work smarter, not harder. With Lumavate’s content management system, you can easily reuse assets across multiple experiences. You’ve already loaded the company logo, about the company blurb, and product descriptions into Content, so when a sales leader in the organization you support wants to launch a microsite for the company’s new product, you don’t have to reinvent the wheel. You can take an already existing digital experience, copy and edit as needed. Or start a new digital experience but quickly add stock photos and information with a few clicks. There’s no need to dig through your files to find the right image and type product content again because you’ve already done it and can add it with just a few clicks. You’ve taken a task that could have consumed your entire day and completed it in under an hour.
Integrate Tracking Engagement Under One Platform
As the good marketer you are, you’re now exploring ways to track engagement in the Platform For example, you can:
Create a form once and use it across multiple experiences. This way, you don’t have to worry about the microsite concept pulling your attention to a new data-collecting source. You can keep all metrics in one place, so nothing is missed.
Take It One Step Further, Analyze and Share the Results
You’ve created the microsite and made sure the data is collected in one central place. Now is the time to share if it was worthwhile. To help analyze you can:
Create specific batch activations for each digital experience and then use that data to show which digital experiences received the most traffic.
Monitor Google Analytics to know which pages within each experience are getting the most views. So now you are armed with real data for your next meeting to discuss if the microsite didn’t drive as much engagement as the PWA or visa-versa.
Drive business decisions with accurate real data and will help keep you from diving down unfruitful rabbit holes in the future. Because while Lumavate will make it easier to say "Yes More!", we also want to give you the confidence to say "No" too.
Lumavate is the platform empowering businesses just like yours with the tools to explore every marketing idea quickly and painlessly, but it can also arm you with the evidence to protect you from tangential ideas that derail your work.