The Missing Link in Your Tech Implementation Plans: An Outside-In Perspective
by Jillian MacNulty | Last Updated: Apr 6, 2017
by Jillian MacNulty | Last Updated: Apr 6, 2017
It’s no surprise, then, that so many market studies have reached the same conclusion: Your choice to work with or against consumers’ connectivity cravings will determine whether your brand will rise above and beyond customer experience expectations, or fall short.Getting practical: real-world examples What does it look like when you add connectivity to traditionally non-smart products, all for the good of the customer? Biotronik, a manufacturer of medical devices, now enables physicians to remotely monitor patients’ clinical status via the reports those devices produce, requiring fewer office visits. Schneider Electric, which makes building products, alerts users and can even take over remote control of the equipment to minimize energy consumption. John Deere, the iconic manufacturer of farming equipment, has embedded sensors in its products since 2012. Those sensors tell farmers where to plow, as well as what and when to plant. Babolat puts sensors in the handle of its tennis rackets to help players analyze their ball speed, spin and impact location. But your own entry into the product connectivity game can be far simpler, yet score BIG wins. A low-risk, high-reward first step