How many times have you tried to impress someone just for the sake of them liking you? Or changed something about yourself so someone would like you better? I know I have. And has that ever paid off? Personally for me, no. Because when you try to please everyone or make a change, they don’t like the real you. They just like what you are showing them. So I am here to tell you (and myself) to stop. Not everyone is going to like you, and that’s okay. In fact, that’s great! Because if someone doesn’t like you that means you are being true to yourself. The same is true in marketing. Kelli Maxwell, CEO at Campfire Blend Coffee Co. and Owner of Ember Marketing Group, explained why not everyone is going to like your brand and why that is a good thing on her episode of Real Marketers.
Your Worth Is Not Attached to Your Business
First off, let’s establish something: your worth is not tied to your career. I know it can be hard to separate the two, especially when you are very committed and passionate about the brand you work for. But at the end of the day, it is just the place where you work, not who you are as a person. So, don’t take it personally if someone doesn’t like your brand, it will happen. Before Kelli owned her own coffee company and marketing agency, she worked for a company where she dressed up as a princess and attended events. As she shares on Real Marketers, some people are just not going to be interested in that. But she didn’t lose sleep over the fact that some people didn’t like what she did because it is unrealistic to think everyone is going to like your brand.
Be Bold, It’s Worth It
When it comes to building your brand, be bold. Don’t decide to hold something back just because you think it might upset someone. It is better to have bold messaging that stands out and represents your brand’s identity rather than trying to stay so neutral that your brand doesn’t mean anything to anyone. When Kelli built her business, she wanted the brand to be edgy and reflect the personality of the employees who worked there. They use bold messaging, that some people inevitably won’t like, but those who do will form a deeper connection with the brand.
Also, when you create a brand that stands out, it is easier to identify who your target audience is and you can better connect with them and personalize their experience. Ask any marketer, trying to market to everyone never works. So don’t set yourself up for failure by trying to please everyone, and instead commit to a brand that makes a statement and runs with it. Want more tips from Kelli about how to create an edgy brand and not worry about what everyone thinks about it? Listen to her full Real Marketers episode here.