How often do you want to do something, but don’t know how so you don’t even attempt? I will be the first to admit that I have fallen victim to this. But we need to stop letting unfamiliar territory scare us and discourage us from trying new and crazy things. App building is a great example of this. Many brands are steered away from building apps because it sounds hard and they don’t think they have the skills needed. This couldn’t be further from the truth though as you can now build an app on your own without any coding experience. If you would’ve told me this a year ago I would’ve said that is impossible, but it’s true! With a no code web application builder anyone, and I mean anyone, can build their own app. So, why should you give building an app a chance?
Apps Work, Trust Me
I know we are preaching this all the time, but we won’t stop until everyone listens. Apps work! They are a great marketing tool to engage customers, and they shouldn’t be overlooked. With an app you can give customers a personalized experience, provide value through content, establish a loyalty program, and so much more. Plus, apps don’t have to be expensive or complicated to build, especially if you choose to build a web app or Progressive Web App (PWA). These are apps that are hosted through the web, and they run faster and lighter than native mobile apps. Sounds great, but it gets even better. PWAs can be saved to a home screen so it looks and functions like a native mobile app. Using an app already offers a positive user experience to customers, but using a PWA can make it even better.
Don’t believe me? Let’s look at data from some popular PWAs. Starbucks has been using a PWA for a couple years now and they have seen a double in daily active users on the app. Why? Because it is faster, easier to use, and 0.4 percent the size of their native mobile app. Pinterest also has a PWA and since launching it they have seen users spend 40 percent more time on their app and user engagement is up 60 percent.
Don’t Pigeonhole Yourself
Choosing to build a web app over a native app allows you keep your options open. When you build a native mobile app you have to build separate apps for iOS and Android. This means you either have to spend money on both iOS development software and Android development software, or you can only build on one operating system, significantly limiting the number of customers you can reach. However, with a web app or PWA, you can build across all operating systems. This means you can use a mobile app builder to build an app once, and then can use it again and again. Talk about bang for your buck!
Is there anything you would choose to do slower when there is a faster option available? Anything? Yeah, I didn’t think so. We live in a fast-paced world where it seems like if we slow down even for a second we fall behind. So why make building an app take longer than it needs to be? With a web app builder, you can have an app built in a matter of hours or days rather than weeks or months. Especially if the app builder doesn’t require any coding and especially if it is a PWA.
Finally, why not? Using a web app builder that offers a low code or no code platform makes app building so easy anyone can do it. In fact, so many people are starting to build their own apps outside of developers, that a Gartner analyst coined the term citizen developer. A phrase that empowers anyone (employees, marketers, customers, etc.) to make crazy ideas happen by building apps completely on their own. With the help of no code app builders, more and more citizen developers are starting to emerge. When using a no code app builder, the user can place all of the elements they want onto the app screen rather than writing code, running it, writing it again, etc. There are also many free no code app builders out there that users can get started on and then upgrade to paid plans once they have a better feel for the app building process. So overall, there is basically no risk to building an app with a no code builder and lots to gain.