A Day of Scanning QR Codes with iOS 11

Jillian MacNulty Picture

by Jillian MacNulty | Last Updated: Sep 20, 2017

QR codes are making a comeback, and I've been on high alert for them in my daily life. Which is why I decided to do a little experiment: when I updated my iPhone's software to iOS 11 (which includes QR scanning capabilities in the native camera), I set out to scan every QR code I came across. Here's what I found, and my thoughts on the good, the bad, and my suggestions for ways brand can improve the content they put behind those scannable squares:

Out for Lunch

I decided to grab a quick bite to eat at Noodles & Co. and found myself face to face with my first QR code of the day.

 

"Have You Listened to This Playlist?"

Later at the office, I was chatting with one of our Customer Success Managers, Lauren, and she mentioned that she found an amazing Spotify playlist that was helping her power through some of her afternoon tasks. I asked her what the name of the playlist was, ready to search for it on my own, when she said, "Wait! Just scan here..."

Wait...is this a QR code?, I thought to myself. Let's go through the checklist: scannable? Check! Directs the user to a landing page? Got it! Although taking on a different form, yes, this is an example of QR code technology.

 

A Trip to the Store

After running a couple of 5K races this summer (most of which were with some Lumavate coworkers!), I quickly realized that I was in desperate need of a running shoe replacement., so I took some time after work to visit a local running shoe store and shop around. I picked out a new pair of shoes and socks and sure enough, right there on the sock's packaging...

 

All in all, I learned a few things in my day of leaving no QR code unscanned. Here are my three takeaways for brands that are thinking about implementing this scannable tech:

  1. Be aware of where QR codes will be displayed, and tailor content to that moment
  2. Integrating scan-to-share capabilities into mobile platforms (think: Spotify, Snapchat) is a sure fire way to increase adoption
  3. QR codes are always scanned on mobile, which means your landing page should not only work on mobile, but be tailored for mobile

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