How Do I Make a Product Catalog?

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by Angela Shaffield | Last Updated: Apr 15, 2023

What Is the Purpose of a Product Catalog?

When making your product catalog, ensure that it serves its purpose of delivering a list of your brand's full product line to your customers. A product catalogue should also include relevant product information and digital assets that your customers find helpful.

Depending on the type of product catalog you use, you can deliver your product information in different ways. For example, a skincare brand can release an online product catalog that is organized by ingredients or skin concerns. This helps the customer find the right product for them because even if they don't know what ingredients will help their skin, the brand has already done the research can recommend products that meet their needs.

Keeping your customer’s needs in mind is essential to ensuring your product catalog has the information your customers need to make an informed purchasing decision. You can also use product catalogs to increase brand loyalty by ensuring your customers find the product catalog helpful and easy to read.

What Are Types of Product Catalogs?

There are two primary delivery mechanisms for product catalogs: printed and digital. Often the printed product catalog is designed and saved as a PDF. This enables brands to distribute the product catalog via email or post it to their website. However, a printed product catalog or PDF file leaves something to be desired. 

A digital product guide is the most accessible solution as it allows consumers, partners, and dealers to access up-to-date product information at any time. It also enables readers to quickly search for products and filter results based on their needs.

Product Catalog or Catalogue PDF?

An online catalog is more accessible than the PDF because it is more interactive and much more user-friendly.

In the skincare brand example above, by using an online catalog the brand can address specific concerns consumers have. This leads to a more personalized experience that delights consumers and enables them to find a product that meets their unique needs. By creating a personalized digital experience, brands engender brand loyalty. Consumers will make repeat purchases from brands that simplify the buying process.

How Do I Make a Product Catalog?

If you are creating your first online product catalog, we recommend starting with a simple product catalog. After all, an online product catalog or product catalog website is a digital experience that serves as a product catalog.

Creating an online catalog is a lot easier than it seems. First, you plan, then you create. When planning the structure of your product catalog, you can use a template to help you get started. The template can help you finger out what product information and digital assets you would like to include in your catalog. 

Then you can gather all of your product information and put it into a product information management (PIM) solution. Tying a PIM solution to your digital experience can help you update your product information and your catalog at the same time. A PIM solution also provides you with a centralized location to store your product data and since you connected it to your catalog, it will automatically update whenever you update your product information within the PIM solution.

When you are ready to start creating your product catalog, you can use a tool like Lumavate that specializes in creating interactive digital experiences without code. This way you don't have to hire a developer in order to indulge in the benefits of utilizing digital experiences.

What Is the Best Way to Make a Product Catalog?

The best way to make a product catalog is by creating it as a digital experience and tying it to a PIM solution. You can do both of these things by using what some people might call a digital catalog maker: Lumavate. Lumavate is a digital experience platform (DXP) that includes a PIM solution within its suite of functionality.

You can create your product catalog as a digital experience using no code and tie it to Lumavate’s PIM solution. Doing this allows all the digital experiences you have created to instantly update as soon as you update your product information or digital assets within the PIM. Lumavate also offers a content management system and a digital asset management solution as well, so you can store any type of content or information with Lumavate’s platform and use it to build digital experiences.

Want to learn more about Lumavate’s product catalog makerBook a demo or take a tour and see for yourself.

See Lumavate in Action

Meet with one of our experts to see how easy it is to centralize your product data, manage digital assets, and create digital product experiences. Trust us…you’re going to be wowed.