What Are Examples of Great Product Experience?
by Lumavate | Last Updated: Nov 6, 2023
by Lumavate | Last Updated: Nov 6, 2023
A positive product experience directly impacts a brand's reputation, customer loyalty, and bottom line. Manufacturers that develop and execute a thoughtful product experience strategy see more repeat buyers and develop brand advocates who recommend the product to others. Great product experiences forge a strong emotional connection between the consumer and the brand.
A product experience refers to a customer’s experience with a product. It typically includes both interactions with the physical product and any digital experiences that are related to the product. Another product experience meaning is that it provides information about the product to customers. The overall product experience will include a customer’s entire journey with the product. It starts at initial awareness and goes all the way through to long-term usage of the product.
The customer experience encompasses the product experience. The product experience is strictly related to the actual product or products that a customer uses and interacts with. A customer experience is a broader term used to describe the customer’s experience with the business and the brand as a whole, not just the interactions with products.
The purpose of the product experience is to ensure that your customers have a positive experience with your product throughout their entire customer journey. From the consideration and evaluation stage, to purchasing and onboarding, and even beyond that to long-term usage, repurchase, or expansion, a product experience management strategy is critical to success.
Every brand that deals with product experience needs a product experience strategy. The strategy will outline all the potential interactions a customer will have with the product through each step of the customer journey with the product. All of these interactions should outline exactly how the customer will interact with the product. It will drive what content the customer should receive during the experience and the ultimate goal of the interaction.
If you have a strong product experience management strategy, your business can create positive product experiences throughout the customer journey. This will drive increased user acquisition, onboarding, product adoption, conversions, retention, and overall revenue.
The most important aspect of creating a good product experience is the relevance each step has to the customer based on where they are in the customer journey. That includes how they are accessing the product, what their current goals are, and what pain points they experience.
For example, let’s say that a customer is trying to sort through your overwhelming product catalog. In order to avoid frustration and make a purchase decision, they need an easy way to answer a few questions and get a list of recommended products that will meet their needs. In this instance, the customer is looking for detailed product information. However, if the customer isn’t searching in your online catalog but instead is standing in a store aisle, they are looking for something different. If they are in the store trying to compare the details of two similar products, then they only want the high-level differences so they can make an immediate decision.
Because each of these situations takes place at a different point in the customer journey, your product experience strategy should have steps on how to best address each instance. In order to accurately track every potential step in the product customer journey and provide customers with what they need, it helps to have product experience software. Product Experience Management (PXM) software, like Lumavate, will give you access to analytics on how customers are using your product experiences, so you can continue to iterate and improve on the experiences to get better results.
Now that you know a little more about what a product experience is and why it matters to your business, let’s take a closer look at product experience examples that can help drive your strategy moving forward. There are a wide variety of product experience examples, but here are a few of the best ones that help drive customers through their journey and towards a stronger overall relationship with your brand:
QR codes on products to easily look up manuals, videos, or parts specifications
Trade show booths and demo booths
Customized product recommendations
E-commerce and saved shopping carts
Customer support chats
Managing every step of the customer journey and ensuring that you have the right product experiences built in for each customer action is a difficult task. Thankfully, product experience software like Lumavate makes it easy for marketers to engage with customers, share product information, and craft unique experiences for every customer interaction.
The Lumavate Product Experience Management Platform is designed to give your team the tools they need in order to optimize digital experiences and create the great product experience examples listed above that exceed customer expectations. With Lumavate, you can build virtually any type of digital product experience and get detailed analytics on your customer interactions to improve and grow your business in the future.