Happy Whiteboard Wednesday! It's time for a new video, all about QR codes. The next step in our journey through smart activations is QR, or quick response codes. This week’s video is all about how QR codes have taken over as a quick and easy way to activate customer experiences. With Apple’s inclusion of the in-camera QR reader in iOS11, QR codes have changed the game in many industries. Check out this week’s video to see what big-name companies are using QR codes and why it’s quickly becoming one of the best ways to reach your consumers through mobile.