What's Two Shades of Green, Includes a New Chip and new iPhone SE? It must be Apple Product Day.

Erin Zwirn Picture

by Erin Zwirn | Last Updated: Mar 10, 2022

This week, Apple’s “Peek Performance” event unveiled an upgraded iPad Air, a new desktop computer, and a super-powerful Mac chip. But the standout product was a new wallet-friendly iPhone with access to 5G networks. 

According to coverage from the live event: Apple's new iPhone SE runs on the company's faster A15 Bionic chip, the same in-house processor that powers the iPhone 13. It also features an updated camera and a longer-lasting battery, packed into the same display as the previous model. The new 5G capability could be the ultimate draw for customers giving them access to a faster wireless network.

The media, in general, agrees the “peek performance” event was surprisingly muted and all business for Apple power users. Here are some other product highlights from the event:

Here’s our takeaway - how the power of 5G will help transform mobile-first digital work. At this point, you might have heard how 5G will disrupt the digital marketing landscape. 5G promises to be a game-changer in how digital marketers communicate and reach customers. 

Although 5G has been around for some years now, it is still not widely used, especially in rural areas of the US.  As a result, experts say it may take some more time to make a significant impact. But digital marketers have started to devise strategies to leverage 5G’s full potential as it promises faster internet speed on the mobile device with very low delay. 

While there are many 5G enabled phones, the latest phone from Apple signals that marketers predict enormous changes in designing their marketing campaigns for consumers once the tech becomes available. The most significant change brand marketers will bring into their campaigns is using high-definition video for content. Although video advertising has increased exponentially during the earlier wireless era, 5G enables brands to integrate rich and immersive video content into their marketing campaigns once the technology’s adoption reaches a significant level.

In other news, Apple will release iOS 15.4, watchOS 8.5, tvOS 15.4, and macOS Monterey 12.3 to all users next week. In addition, according to MacRumors,  Apple is working on bringing web-based notifications to iOS, addressing a long-time concern of builders of web-based apps, who have been unable to send messages to users on Apple mobile devices, severely limiting the user experience and effectiveness of apps made on the web. 

Stay tuned for our analysis on web-based notifications to iOS.

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