3 Types of Effective Microsites

Matt O'Haver Picture

by Matt O'Haver | Last Updated: Aug 11, 2022

What is a microsite?

A microsite is a website that is used to promote a specific product, service, event, or campaign. It is typically a standalone website with its own unique domain name and branding. It differs from a website in that it is usually smaller in scope and has a more focused purpose.

Why use a microsite?

There are many reasons why you might want to use a microsite for your next marketing campaign. Microsites are an effective way to: Generate leads: A lead capture form can be prominently featured on a microsite to collect information from potential customers. Drive traffic to your main website: You can use a microsite to drive traffic to your primary website by including links back to your site. Launch a new product or service: Use a microsite to promote a new product or service launch. This can create excitement and generate buzz around the launch. Run a contest or promotion: A microsite can be used to run a contest or promotion. This can create excitement and generate leads.

When should you use a microsite instead of a website?

So why use a microsite? There are many reasons, but usually it’s because you want to focus the user’s attention on a specific task or message. By keeping the design and content of the microsite focused, you can more effectively achieve your desired outcome.

What do you put on a microsite?

The answer to that question is, it depends on what you're trying to achieve. A microsite is a smaller version of your main website and is designed for a specific purpose. They can be used for product launches, event promotion, lead capture, or even as a standalone website. Lumavate's DXP allows you to make personalized microsites for each user, which is a major advantage over other platforms. With our platform, you can easily create high-converting microsites that help you achieve your marketing goals.

What are 3 Types of Effective Microsites?

Here are 3 types of effective microsites that you can create with Lumavate:
  1. Product Launch Microsite
If you're launching a new product, you want to create a microsite that is focused on that product. Include information about the product, as well as how it can benefit the user. Be sure to include a strong call-to-action (CTA) that directs users to where they can purchase the product.
  1. Event Promotion Microsite
Are you hosting an event? Create a microsite to promote it! Include all of the relevant event information, such as date, time, location, and speakers. You'll also want to include a CTA that allows users to RSVP or buy tickets.
  1. Lead Capture Microsite
A lead capture microsite is designed to collect leads for your business. They generally have a very simple design and include a form that users can fill out to request more information. Be sure to include a CTA that stands out and clearly states what the user will get by filling out the form. No matter what type of microsite you're looking to create, Lumavate's DXP makes it easy. With our platform, you can easily create high-converting microsites that help you achieve your marketing goals. So what are you waiting for? Get started today!

Are microsites effective?

Microsites can be an effective marketing tool if used correctly. They allow you to focus on a specific product, event, or lead capture, which can help you achieve your marketing goals. However, it's important to note that microsites should not be used as a replacement for your main website. Instead, they should complement your existing website and drive traffic to it.

How do you measure whether microsites are effective?

There are a number of ways to measure whether microsites are effective. You can look at metrics such as traffic, leads, and conversions. You can also track how long users spend on the site and what pages they visit. If you're running a contest or promotion, you can track how many people enter and how many people take action. By looking at these metrics, you can get a good idea of whether the microsite is achieving its purpose.

Are microsites good for SEO?

Microsites can be good for SEO if they are designed and executed correctly. When creating a microsite, be sure to include keyword-rich content and backlinks to your main website. This will help improve your website's ranking in search engines. Looking for more information about microsites? Check out our complete guide to Building Effective Microsites, or schedule a demo to learn how you can use you existing martech stack along with Lumavate's DXP to quickly and easily make personalized microsites at scale.

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