3 Tips to Increase Conversions on Mobile Apps

Brian Cooney Picture

by Brian Cooney | Last Updated: Aug 2, 2022

It's no secret that mobile app usage is on the rise. In fact, studies show that people are spending more time than ever before on their mobile devices. This trend is only expected to continue, which means that businesses need to find ways to increase conversions on their mobile apps.

Conversions are important because they represent the number of people who take a desired action, such as making a purchase or signing up for a service. The higher your conversion rate, the more successful your app will be.

Here are three tips to help you increase conversions on your mobile app:

Make the User Experience a Priority

Your app's user experience is one of the most important factors in determining whether or not users will convert. If your app is difficult to use or navigate, chances are good that users will give up and look for something else. On the other hand, an app that is easy to use and provides a great user experience is more likely to keep users engaged and encourage them to convert.

To ensure a positive user experience, start by making sure your app is well-designed and easy to navigate. Pay attention to detail and make sure all the elements on each screen are easy to understand and use. In addition, test your app on multiple devices to make sure it looks and works great on all of them.

One real life example of this would be the app "Headspace." The app is designed to help people meditate and live a happier, healthier life. The user interface is clean and simple, and the app is easy to navigate. As a result, it has a high conversion rate and is extremely popular with users.

Use Engaging Visuals and Compelling Copy

Grabbing your audience's attention is half the battle when it comes to effective mobile app marketing. Once you have their attention, you need to keep them engaged with compelling visuals and copy.

Start by using high-quality images and videos that capture the attention of your audience. Make sure your visuals are relevant to your app's purpose and help tell your app's story. In addition, use persuasive copy to explain what your app does and why users need it. Be clear, concise, and convincing to encourage users to take the next step.

One business that accomplishes this really well is the fashion retailer, ModCloth. The visuals on their app are colorful and engaging, and the copy is clear and concise. As a result, users are more likely to browse and purchase items from the app.

Offer Incentives for Conversions

One final tip for increasing conversions on your mobile app is to offer incentives for users who convert. This could include things like discounts, coupons, or free shipping. You could also offer loyalty points or rewards that can be redeemed for future purchases.

Offering incentives is a great way to encourage users to convert, but be sure to not overdo it. If you offer too many incentives, users may feel like they are being "tricked" into buying something they don't really want. Instead, focus on offering a few high-value incentives that will really motivate users to convert.

One company that has found success with this approach is the online retailer Zappos. They offer free shipping and free returns on all orders, which encourages users to make purchases without hesitation. As a result, they have a high conversion rate and are one of the most successful online retailers.

The Future of Increasing Conversions

As mobile devices become more and more commonplace, businesses need to find ways to increase conversions on their mobile apps.

Conversions are important because they represent the number of people who take a desired action, such as making a purchase or signing up for a service. The higher your conversion rate, the more successful your app will be.

In the future, businesses will need to focus even more on the user experience and offer incentives to encourage conversions. Additionally, artificial intelligence (AI) and other forms of advanced technology will likely play a role in increasing conversion rates. For example, AI could be used to personalize the user experience or target specific users with relevant offers.

So, if you're looking to increase your mobile app conversions, keep an eye on the latest trends and technologies. By staying ahead of the curve, you'll be in a better position to succeed.

Digital Experiences Made Easy

What digital experiences do you want to create?