Before we dive into how you can increase conversions on your landing pages, we need to discuss the goals you have for your landing page. Once you know what your goals are, we can start talking about how to increase conversions. Is your landing page trying to make sales? Or is it designed to convert visitors to leads? The goal of your landing page will dictate the strategy you use to increase conversions.If you're running a lead generation campaign, your goal is to get people to sign up for your email list or download a white paper or e-book. This is so that you can ask them for contact information in exchange for whatever you're offering.The best way to increase conversions on a lead generation landing page is to offer something valuable in exchange for contact information. This could be an ebook, a white paper, or even just a helpful blog post. Whatever you're offering, make sure it's something that your target audience will find valuable.If you're selling products or services, your goal is to get people to buy what you're selling. The best way to increase conversions on a sales landing page is to make the buying process as easy as possible. This means having a clear and concise Call-to-Action (CTA) and making sure the path from your CTA to your shopping cart is as short as possible. You also want to make sure that your pricing is clear and easy to understand.
What are 3 tips to increase conversions on landing pages?
Now that we have covered tips for goal-specific landing pages, here are three tips that will help you increase conversions on any type of landing page:
Use strong headlines and benefit-oriented copy.
Your headline is the first thing people will see when they land on your page, so it's important to make a good first impression. Write headlines that are clear and to the point, and focus on the benefits of your product or service. Follow up a good headline with copy that clearly illustrates the value you are providing. If it's to generate a lead, emphasize the eBook or download, or offer you have. If it's to sell a product, make sure you have a copy that hones in on the value of your product.
Keep your forms short and sweet.
If you're asking people to fill out a form, make it as short as possible. The longer your form is, the less likely people are to fill it out. Only ask for the information you need and make it easy for people to understand what you're asking for. A form that's too long or specific may turn people off and lose them as a lead. On the other hand, a form that's too short may not give you the information you need to qualify a lead properly.
Use a digital experience platform.
A digital experience platform (DXP) can help you personalize your landing pages and increase conversions. With a DXP, you can segment your visitors and show them different versions of your landing page based on their needs. This allows you to create a more customized experience for each visitor, which can lead to more conversions.Digital experience platforms can also help you track your visitors' behavior and see what's working and what's not. This valuable data can help you further optimize your landing pages and increase conversions even more.If you're looking for ways to increase conversions on your landing pages, try using a digital experience platform. A DXP can help you personalize your pages, segment your visitors, and track your results.Digital experience platforms are quickly becoming an essential tool for marketing teams. If you're not using one, you're falling behind.
What is a digital experience platform?
A digital experience platform (DXP) is a software solution that helps organizations create, manage, and optimize digital customer experiences. A DXP includes many features, such as content management, personalization, and analytics.Digital experience platforms are becoming increasingly popular because they offer several advantages over traditional marketing solutions.For one, DXPs are much more personalized. They allow you to segment your visitors and show them different versions of your landing page based on their needs. This allows you to create a more customized experience for each visitor, which can lead to more conversions.Digital experience platforms are also much more data-driven. They provide you with valuable insights into your visitors' behavior and what's working and what's not. This valuable data can help you further optimize your landing pages and increase conversions even more.If you're looking for a way to increase landing pages conversions, a digital experience platform is worth considering. Book a demo with Lumavate today!