Friday, January 8, 2021

Win of 2020: Increased Adoption of Low-code Platforms

We don’t need to get into what happened in 2020. That was last year and I refuse to bring negative energy into the new year. Instead, I’m trying to become a “glass-half-full” person. So while 2020 was not ideal, there was a major win that came out of it. And no, I’m not referring to the global retirement of jeans. There’s something else I had in mind that was a huge win for 2020, and it has to do with marketers…low-code platforms.

Humble Beginnings

I want you to close your eyes and think back to a time before March 2020. Yes, I’m aware this is a somewhat difficult (and sad) task. For the purposes of this exercise, let’s say you wanted to develop a mobile app for your brand. You and your team probably took up residence in a meeting room for days, ironing out the details for your mobile marketing project. You’d debate for hours on end in regards to the features the app would have, the necessary pages to include, and what the app would look like visually.

Once decisions were finally made, you then sent your project request to IT and hoped your request was sent during a slow time for the department; otherwise, it may never see the light of day.

If luck was on your side and your request was accepted (somehow things manage to get “lost” in the queue), you’d be looking at several months before your app was ready to go live. It turns out this process was no longer feasible, it was also unacceptable.

Flip the Switch

The only thing we were sure of in 2020 was the uncertainty of our future. We had no idea how long we’d be working from home, what consumer preferences would be in a week, or what marketing in a pandemic looks like.

Consumers have been addicted to their phones for some time now, but the reliance increased drastically in the spring of 2020. Whether it was shopping; entertainment; education; or even healthcare, marketers recognized they needed to reach their audience on mobile…quickly.

Low-code platforms provided a solution to marketers without needing a coding background. They delivered a way to keep up with rapid consumer behavior. And more importantly, low-code platforms offered organizations hope.

Never Going Back

Marketers discovered building an app from scratch wasn’t as scary as once thought. Who needs IT anymore? Drag-and-drop capabilities made building pages and adding features easier than conducting an entire company meeting over Zoom.

Some low-code platforms (the best low-code platforms, anyway 😉 ) allowed for multiple users to assist in the app-building process. There was no need to conduct an all-day brainstorming session over a video call with low-code platforms. Team members could see and make edits to the app directly in the platform, while others could simply be there to manage the project.

Low-code app platforms definitely had marketers’ backs last year. If not, you’d probably still be waiting for IT to get to your request you placed in July. Curious to see what all of the hype is about circling low-code platforms? Why not build an app on the Lumavate platform. It’s free to get started. 🙌