Make a Memorable First Impression
You’re not the only business reaching out to your target accounts. They’re hearing from your competitors on a regular basis plus a ton of other brands for unrelated products and services. You have to do something different to stand out to earn their time. A personalized microsite curated for their company is a major differentiator. Using Lumavate, it’s possible to create and manage personalized microsites for every account you target to generate a positive first impression and earn the first meeting.
Empower Your Sales Team
One of the most crucial components to the success of your sales team is ongoing enablement. While some of this enablement can definitely occur in-person, it’s imperative that your business provides your sales team with on-demand enablement resources they can access at any time. Using Lumavate, you can create a sales enablement digital experience that gives your team a checklist of content to review, access to on-demand training videos and resources, and much more. Plus, it’s always available to them on any device: mobile, tablet, and desktop so they can easily access it no matter where they are.
Digitize Your Product Guide
Your product guide is a key marketing and sales tool for your company, but relying on a printed version is akin to throwing money away after it's printed. That’s right. Your product guide is typically outdated immediately after it’s printed and causes you to share inaccurate information with your customers, dealers, and partners. By ditching the traditional printed product guide in favor of a digital version, you ensure the product guide contains accurate information, save a ton on printing expenses, and gain valuable information about how your customers actually consume the product guide thanks to analytics.
Increase the Efficiency of Your Sales Team
No matter what customer relationship management (CRM) system you use, it’s highly likely that you struggle to get your sales team to keep it updated on a regular basis. One of the primary reasons driving this behavior is that your CRM doesn’t truly align to your sales process and often requires the team to do a multitude of unnecessary clicks to update information. That’s where our platform can help. With Lumavate, you can actually build out a customized front-end to your CRM that fully aligns with your sales process and needs of your sales team while ensuring all of the data instantaneously flows into your CRM. It’s a win-win.
Capture Leads 24/7
Your digital experiences need to be a lead generation magnet for your sales team and constantly send leads directly to your customer relationship management (CRM) 24/7. With Lumavate, we make it extremely easy for you to incorporate reusable lead registration functionality into your digital experiences and have the data sent automatically into your system of record.
Make It Easy to Share Resources
Your company has invested in creating a ton of great marketing and sales resources that are designed to be used throughout various stages in your sales process. The problem? It’s often hard for your sales team to locate these resources so they can easily share them with customers. That’s where Lumavate comes in. Our platform allows you to create a portal for your sales team to easily access sales resources to share in conversation with customers or send directly to them via email or text.
Accelerate Your Timeline to Close
Every moment matters when you finally have a sales opportunity with one of your target accounts. This is heightened when a competitor is also being evaluated at the same time. That's why it’s critical to make lasting impressions throughout the process and provide a personalized experience for the account is a definite way to stand out. Using Lumavate, you can quickly create and launch highly-personalized digital experiences for each target account that include personalized videos, sales process checklist, detailed information about your products, contact information for key members of your team, and more. This personalization provides one place for your target account to go for any information on the opportunity with your business and highlights the level of effort and commitment your team is putting in to win their business.
Give Your Trade Show Booth Attendees a Digital Resource
Every visitor that stops by your trade show booth is a potential customer for your business, but it can be challenging to have active conversations with every single one of them. That’s why you have to find ways to connect with these visitors both in-person and digitally so you don’t miss out on any potential opportunities. Adding a digital element to your booth makes it possible for visitors to quickly access more information about your company and products, schedule a meeting with your sales team, share resources with colleagues, and more. It’s a great way to increase the ROI of your booth investment and eliminate the cost of handing out printed materials at your booth.
Simplify Your Booth Management Process
It’s time intensive to prepare your team to work your company’s booth at a trade show. It requires oversight into booth scheduling, educating the team on the key talking points, training on using the lead capture system, and so much more. And it’s complicated by the fact that most of the team members working your booth have other responsibilities so they aren’t spending time preparing for the trade show until they actually arrive onsite. That’s why it’s so important to provide your team with a digital experience at their fingertips that contains all of the information they need to effectively work the booth and drive the best results for your business during the event.
Boost Product Launches
A product launch is a great way to introduce your new product offering to customers to drive awareness, product interest, and sales. It also creates a lasting impression with customers that can be hard to overcome if the first impression isn’t positive. It’s important to harness the excitement around this product launch and amplify it with a corresponding digital experience that helps provide more context about the product, shares exclusive content and special offers, and more to ensure the first impression is a positive one.
Turn Your Field Marketing Event into a VIP Experience
Every field marketing event your business hosts is an opportunity to create deep connections with your attendees and distinguish your brand from competitors. While the in-person experience is definitely critical, the overall event experience starts even sooner with the first outreach. Ditch the typical email invite with a registration landing page and create a highly-personalized digital experience that showcases the benefits of attending the event, a list of who else is coming, a preview of the menu, and more to turn this into a true VIP experience that drives attendance.
Personalize the Experience for Every Dealer
While your dealer network may love your brand and products, they also care a great deal about their own brand. That’s why providing your dealers with the ability to have co-branded marketing materials is so important and that has to include digital experiences. Using Lumavate, you can easily give each dealer a co-branded digital experience that showcases their brand along with your products. Just ask one of our customers who created 600 co-branded digital experiences in three days using our platform.
