Pair Your Product Packaging with Digital
You’ve likely spent months perfecting your product packaging long before it ever hits the production lines and store shelves. This timeframe is often why many brands tend to choose product packaging designs and messaging that are evergreen. With Lumavate, you can keep your product packaging evergreen by incorporating a QR code, NFC tag, or text activation that gives your product packaging a digital element that provides detailed product information, helpful videos, manuals, seasonal content, and more.
Increase Your Product Registration Rates
The standard printed product registration card included in product packaging doesn't work anymore. Consumers don’t want to fill it out or take the time to drop it in the mail. Instead, it usually ends up in the trash without your brand capturing their valuable contact information. It’s time to ditch the printed product registration card and go digital. Using Lumavate, you can tie a QR code, NFC tag, or text to your product packaging that immediately takes new customers through an online product registration process resulting in more registrations for your business.
Deliver an Exceptional Product Onboarding Experience
First impressions matter. The initial experience your customers have with their new product is a prime example. Your new customers will make quick assumptions about your brand and products based on what they experience the first time using your product. That’s why a digital product onboarding experience that gives new customers step-by-step instructions for using their new product can ensure their first experience is an extremely positive one.
Simplify Access to Product Information
Throughout the life of your product, there will be numerous times when your customers will need detailed product information, how-to videos, troubleshooting tips, and more. And it’s safe to say that none of them kept their printed product manuals to pull out at a moment’s notice. Instead, they’ll likely start searching the internet for answers to their product questions. The downside? You can’t always control what appears at the top of the search results and it could be information that isn’t applicable to your products or isn’t what you’d like customers to see. The best way to prevent this from happening is by including a QR code, NFC tag, or text activation on your product label so customers can easily access accurate product information curated by your business.
Boost Product Launches
A product launch is a great way to introduce your new product offering to customers to drive awareness, product interest, and sales. It also creates a lasting impression with customers that can be hard to overcome if the first impression isn’t positive. It’s important to harness the excitement around this product launch and amplify it with a corresponding digital experience that helps provide more context about the product, shares exclusive content and special offers, and more to ensure the first impression is a positive one.
Digitize Your Product Guide
Your product guide is a key marketing and sales tool for your company, but relying on a printed version is akin to throwing money away after it's printed. That’s right. Your product guide is typically outdated immediately after it’s printed and causes you to share inaccurate information with your customers, dealers, and partners. By ditching the traditional printed product guide in favor of a digital version, you ensure the product guide contains accurate information, save a ton on printing expenses, and gain valuable information about how your customers actually consume the product guide thanks to analytics.
Recommend the Best Products to Your Customers
The in-aisle and online shopping experience can be overwhelming for customers especially if they’re buying a new product type for the first time. Providing an interactive quiz that helps customers find the best product for their needs can be a major differentiator for your brand that drives product sales and brand loyalty. It also helps ensure your customers are likely to be happy with their new product purchase since it was recommended based on your expert guidance.
Compare Product Options
There are countless product options available to consumers today and the sheer number of them can make it extremely overwhelming to digest and compare. This is why many consumers often turn to their social network, review sites, and comparison guides to help determine which product meets their needs. Using Lumavate, you can quickly create and launch a product comparison digital experience that allows customers to compare multiple products from your brand (or even competitor products) to ensure they pick the best one from your company that meets their needs.
Enable Customers to Track Product Usage
If your product requires maintenance to ensure it operates properly, then you likely have a recommended maintenance schedule that is shared with customers. The problem? Most customers often forget about this maintenance schedule given their busy lives. That’s why providing a way for your customers to track their product usage can be extremely helpful because it enables you to send real-time maintenance reminders based on actual product usage. It’s another great way to stay connected with your customers and continue to provide value long after the initial product purchase.
Make Rebate Submissions Easy
A rebate tied to a new product purchase can be a compelling reason for customers to purchase your product. This means that the rebate submission process is often one of the first interactions your customer has with your brand post-purchase and a clunky rebate submission process can quickly create a negative impression. Using Lumavate, you can create an easy rebate submission process for customers that feeds directly into your system of record.
Manage the Review and Approval Process of Rebate Submissions
Offering a rebate tied to a product purchase can be a great way to boost sales. It also can be a paperwork nightmare if you’re relying on printed rebate cards and manual data entry for the review and approval process. Using Lumavate, you can digitize your rebate submission process and create a corresponding rebate management digital experience that makes it seamless to quickly review and approve your product rebates.
Simplify the Warranty Registration Process
Your company’s product warranty has a set time period where the warranty covers designated items for the product and the start of this time period is often based on the date of purchase. This means you need customers to submit their warranty registration shortly after purchase so you can communicate with them and know when their warranty expires. The only way to encourage customers to fill out your warranty registration is by making the process extremely simple and dynamically pull in information such as the model number, serial number, and more. With our platform, you can provide your customers with a highly-personalized warranty registration process that allows them to submit this information in only a couple minutes.
Streamline the Process for Your Field Service Team
Every day your team is in the field helping customers with their technical issues, collecting product information to prep for new product installation, replacing worn parts, and so much more. They have a lot going on and need an easy way to access their assigned projects and relevant training materials which often rely on disparate tech stacks. This can cause your field team to spend more time finding information and updating various systems than actually helping your customers in the field. With Lumavate, you can create a unified front-end for your field service team that is aligned to their needs and seamlessly integrates with all of your tech stacks so they always have the latest information at their fingertips.
Provide On-demand Product Training
While some products are super intuitive, other products require step-by-step instructions or mandated product training before a user can operate the product. No matter what level of training is required, the best way to deliver this product training is an on-demand digital experience that customers can access at any time. Using Lumavate, you can build and continually update product training digital experiences that provide step-by-step instructions, tutorial videos, operator’s manuals, troubleshooting tips, and more to ensure your customers are well-equipped to successfully use your product.
Make Your Trade Show Booth Interactive
Your trade show booth is often a major investment for your business and each time you want to change the graphics, messaging, etc. is another cost. One way to offset this ongoing cost is to incorporate a QR code or NFC tag on your physical booth that ties to a digital experience with product-specific content, videos, interactive product images, and more that can be easily changed based on the products you want to promote in your booth. It’s also a great way to interact with your audience who may not want to engage in a conversation at your booth but are interested in learning more about your company and product offerings.
