Amplify Your Marketing Campaigns
Every marketing campaign launched must have a corresponding digital element to truly amplify your campaign efforts and drive stronger results. Using Lumavate, you can quickly create engaging digital experiences to pair with your marketing campaigns to generate more conversations, brand engagement, and increased revenue.
Amplify Your Content
Your brand has created a ton of useful content that your customers, partners, dealers, etc. would find incredibly relevant and helpful. While you’ve shared this content over numerous marketing channels, there is a high probability that your customers, partners, dealers, etc. haven’t seen it yet. Using Lumavate, you can create a curated content experience that personalizes the content stream based on where each person is in their journeys with your brand. It can also serve up exclusive content that is only available through this channel. And you can give your audience the ability to opt-in to receive text messages when new content is published.
Capture Leads 24/7
Your digital experiences need to be a lead generation magnet for your sales team and constantly send leads directly to your customer relationship management (CRM) 24/7. With Lumavate, we make it extremely easy for you to incorporate reusable lead registration functionality into your digital experiences and have the data sent automatically into your system of record.
Deliver a Digital Concierge Guided Shopping Experience
Everyone loves the VIP treatment and it’s easy for you to provide that type of experience to your customers digitally with a guided shopping experience. Using your digital concierge, you can ask customers key questions about their product needs, likes and dislikes, and more to help curate a collection of products for the customer to purchase. This guided shopping experience gives every customer the VIP treatment 24/7 from anywhere.
Boost Product Launches
A product launch is a great way to introduce your new product offering to customers to drive awareness, product interest, and sales. It also creates a lasting impression with customers that can be hard to overcome if the first impression isn’t positive. It’s important to harness the excitement around this product launch and amplify it with a corresponding digital experience that helps provide more context about the product, shares exclusive content and special offers, and more to ensure the first impression is a positive one.
Reach Your Customers with Mobile Messaging
One of the best ways to connect with your customers is via SMS messages. With an open rate of 98 percent, text messaging far surpasses the engagement rates of any other marketing channel. Our platform makes it simple to drive text message opt-ins for your business, automatically handles the required double opt-in confirmation, and allows you to send real-time or scheduled text to your subscribers.
Compare Product Options
There are countless product options available to consumers today and the sheer number of them can make it extremely overwhelming to digest and compare. This is why many consumers often turn to their social network, review sites, and comparison guides to help determine which product meets their needs. Using Lumavate, you can quickly create and launch a product comparison digital experience that allows customers to compare multiple products from your brand (or even competitor products) to ensure they pick the best one from your company that meets their needs.
Increase Your Product Registration Rates
The standard printed product registration card included in product packaging doesn't work anymore. Consumers don’t want to fill it out or take the time to drop it in the mail. Instead, it usually ends up in the trash without your brand capturing their valuable contact information. It’s time to ditch the printed product registration card and go digital. Using Lumavate, you can tie a QR code, NFC tag, or text to your product packaging that immediately takes new customers through an online product registration process resulting in more registrations for your business.
Digitize Your Product Guide
Your product guide is a key marketing and sales tool for your company, but relying on a printed version is akin to throwing money away after it's printed. That’s right. Your product guide is typically outdated immediately after it’s printed and causes you to share inaccurate information with your customers, dealers, and partners. By ditching the traditional printed product guide in favor of a digital version, you ensure the product guide contains accurate information, save a ton on printing expenses, and gain valuable information about how your customers actually consume the product guide thanks to analytics.
Recommend the Best Products to Your Customers
The in-aisle and online shopping experience can be overwhelming for customers especially if they’re buying a new product type for the first time. Providing an interactive quiz that helps customers find the best product for their needs can be a major differentiator for your brand that drives product sales and brand loyalty. It also helps ensure your customers are likely to be happy with their new product purchase since it was recommended based on your expert guidance.
Drive More Email Opt-ins
Email is the most common channel for customer communications which is why it’s imperative to make the email opt-in process as seamless as possible for your customers. Our platform makes it simple to collect email opt-ins as a standalone landing page or included in any other type of digital experience such as a microsite, mobile apps, portal, and more.
Curate Content for Your Customers
The internet is literally filled to the brim with content. It’s almost impossible to sift through everything available to find the most relevant content for your needs. This means your brand has a major opportunity to stand out by providing customers with a content recommendation experience that allows them to answer a few questions and see a stream of relevant content curated just for them.
Reward Brand Advocates
Loyal customers who promote your brand to their friends, family, and colleagues are the creme de la creme. While brand advocates are likely to share about your brand on their own, the results can be amplified when you incentivize this behavior with a loyalty program. Using Lumavate, you can launch a loyalty program that provides points based on purchases, customer referrals, social media posts, and more to encourage your most loyal customers to advocate even more for your brand.
Personalize the Experience for Every Dealer
While your dealer network may love your brand and products, they also care a great deal about their own brand. That’s why providing your dealers with the ability to have co-branded marketing materials is so important and that has to include digital experiences. Using Lumavate, you can easily give each dealer a co-branded digital experience that showcases their brand along with your products. Just ask one of our customers who created 600 co-branded digital experiences in three days using our platform.
Make a Memorable First Impression
You’re not the only business reaching out to your target accounts. They’re hearing from your competitors on a regular basis plus a ton of other brands for unrelated products and services. You have to do something different to stand out to earn their time. A personalized microsite curated for their company is a major differentiator. Using Lumavate, it’s possible to create and manage personalized microsites for every account you target to generate a positive first impression and earn the first meeting.
