Case Study

Wagner Equipment Co. Streamlines Sales Experience

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Case Study

Empowering Their Sales Team and Customers With Machine Information

Customer experience has overtaken both product and price as the key brand differentiator. Let that sink in for a minute…that means you could provide the best product, for the most competitive price, and you still wouldn’t have a chance at winning your market unless you also provided a stellar customer experience to go along with it.

Wagner Equipment Co., a Caterpillar equipment dealer, saw that trend happening and decided to do something about it. By partnering with Lumavate to create their Mobile Registration App, they now provide their sales team and customers with pertinent machine information at their fingertips. Hear from the Wagner Equipment Co. team in our latest customer testimonial video.