As marketers, lead generation is arguably the most crucial part of our job. Not to mention, it’s crucial to the success of our business as a whole! So why do we revert to our old ways when it comes to lead capture–like lengthy forms and unclear “what’s in it for them” statements? It’s time to think differently about capturing leads, and there are a few major trends that are pointing us in the right direction.
Download Your Lead Capture Cheat Sheet eBook to learn more trends driving increased leads:
- Conversational marketing
- Progressive profiling
- Forms that don’t look like forms
- Progressive web apps (PWAs)