For the entire month of May, the city of Indianapolis embraces the sights and sounds of the iconic Indianapolis Motor Speedway. Spectators come from all over the globe to enjoy the fast-paced track activity such as practice, qualifying, and pit stop challenges leading up to the Greatest Spectacle in Racing, and VIPs look forward to being hosted at each event with exclusive catering and unique access to pit and garage areas. With more than 150 premium spaces to service, IMS welcomed a solution to take that VIP experience to the next level.
In less than two months, the IMS team was able to launch club-specific mobile experiences using the Lumavate platform that added major value to the overall club experience. Download the case study to learn more about the phenomenal results the IMS team achieved with these mobile experiences.