We’re in the midst of a major shift in consumer behaviors.
For the past decade, brands have worked to engage their customers on the device they always have on-hand–their smartphones. And up until now, the only way to create made-for-mobile experiences with rich native functionality like camera integrations, geolocation, and augmented reality (AR) was to build a native mobile app. But now, nearly a decade after the dawn of the smartphone era, consumer appetite for apps is waning, and that pesky app store download makes mobile adoption and engagement much harder for brands to achieve.
But, alongside this shift in consumer behaviors, another shift is happening–a shift in mobile technology. A new way to deliver mobile experiences is taking all of the rich functionality of a native mobile app and combining it with the discoverability and accessibility of mobile web. This is a new era of mobile; the era of Progressive Web Apps (PWAs).