Ensure Your Dealers Stay Informed
Your dealer network is a key sales channel for your business and needs to stay up-to-date on all of your product news, supply chain issues, and more. While you’re likely already communicating with your dealers via email, it’s highly probable that your dealers aren't actually reading any of it. They get flooded with emails from their own company, customers, and all of the other brands they sell at their dealerships. Your communications have to stand out if you want them to be read. The best way to do that is with a personalized communications experience that provides each dealer with content relevant to their dealership and the products they sell.