Niches Make Riches

Episode #052: Peter Schroeder, Head of Growth at Onna

How many times have you seen really bad marketing? It seems to be pervasive these days with marketers often thinking that quantity is better than quality. And the worst part is that most of these missteps are completely avoidable by using data to determine the best messaging, channels, tactics, etc. for your marketing efforts. Digital makes it easier than ever to test out new strategies quickly and see almost immediate results which should prevent bad marketing from occurring for any long period of time. But, it’s still happening because so many marketers aren’t taking the time to figure out what is really working and not working in their marketing efforts. It’s got to stop. In this episode of Mobile Matters, we talk to the Head of Growth at Onna, Peter Schroeder, about why he passionately believes that niches make riches, what startup life is really like, and why marketers need to start using data to determine their marketing strategies.

Key Takeaways

  1. Tech startup life isn’t as glamorous as TV, movies, and social media make it out to be because it’s really HARD to take a company from inception to a behemoth in the industry.
  2. Niches makes riches. You’ve got to focus your marketing efforts and not try to be all things to all people early on in your company’s history.
  3. There is no excuse for bad marketing anymore. There is more than enough data available to help you make informed decisions.

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