Mobile Marketing Services
One of marketing’s main purposes is to grow the business and increase brand engagement. These days consumers are on their phones close to four hours a day. Marketers have started to realize reaching consumers on the device they love the most is the best way to increase brand engagement. Thus mobile marketing services have been developed in the last few years to better serve marketers as they try to reach consumers on their smartphones. Marketing services have also evolved quite a bit recently due to the ongoing battle between marketing and IT. Marketing has typically needed a fast turnaround on creating a mobile app. IT typically works slow and can’t always get to process marketing’s request on time. Therefore, marketing set out to create mobile apps their own way, through mobile app marketing agencies.
Mobile is not a channel. And mobile marketing strategies shouldn’t just include building a mobile app. There are endless types of mobile marketing. Your end goal is creating engaging customer experiences so the fun part is figuring out how and where you’ll meet them during the journey. Take a look at some different spots (AKA, types of mobile marketing channels )that you can meet your customers at:
- Near-field Communication (NFC)
- Progressive Web Apps (PWAs)
- Augmented Reality (AR)
- QR codes
- RCS, MMS, & SMS
When you partner with an app download agency, one of the benefits you can expect to see is an increase in app downloads from users. Now, we all know app download shouldn’t be the only metric you track in your mobile marketing campaign. One of the best places to start learning how to do mobile marketing is to check out our Marketer’s Guide to Progressive Web Apps (PWAs). This guide will give you a complete rundown of what PWAs are, various brands using them, and the results you can expect to see. Other benefits of mobile marketing includes are an increase in open rates, (SMS has a 98 percent open rate) and even revenue. After Lilly Pulitzer developed their PWA, they saw a 33 percent increase in revenue. Think about what mobile marketing can do for your business!
Mobile Marketing Agency
Let’s be honest, building an app isn’t for the faint of heart. There’s a lot of logistics and planning that needs to occur before you can start designing your mobile app. And if you’re interested in building a native mobile app, it can be expensive and timely. The average salary for both an iOS and Android developer is around $116,000. Given this high salary, many companies are now partnering with a mobile marketing agency.
Once you’ve hired a mobile marketing agency to help bring your dreams to life, it’s time to start the designing process. But even the best app marketing builders could use some inspiration! Let’s take a look at a few app marketing ideas for your next mobile marketing project. First up is our brand crush, Burger King. They’re a great example to follow for app promotion services ideas because of things such as the QR burger. The fast-food burger chain’s latest TV commercial has a floating QR code that, when scanned, sends the user a coupon for a free Whopper with a purchase through its BK mobile app. Warren Rupp is another great example of a company using mobile marketing. They need to find a technology that would provide the most seamless experience for their customers, so they turned to Lumavate to achieve this goal.
But maybe the industry you’re in isn’t fast food or manufacturing. Let’s take a look at some other industries that can benefit from partnering with a mobile marketing agency. Going to the doctor isn’t exactly the most relaxing experience – especially if you’re visiting a doctor in a new campus. Mitigate this anxiety by creating a wayfinding mobile. Even CPG brands can benefit from mobile marketing. Consumers are wanting to be loyal to your brand. Give them an option to by creating a mobile app that makes it easy for consumers to check their orders and earn rewards on mobile. No matter what industry you’re in, there are plenty of ways to connect with consumers on mobile. Check out this blog where we discuss several other industries poised for success when it comes to mobile marketing.
Mobile App Agencies
We’ve already discussed how mobile usage is on the rise with consumers. Because of the surge in the amount of consumers using mobile phones, it’s no wonder that app usage has increased as well! On average, smartphone users spend about 90 percent of their time in mobile apps. Wonder what the most popular type of mobile app there is? Mobile gaming. Mobile games account for 51 percent of the total gaming industry’s revenue. A video gaming agency can partner with someone who wants to get started creating a gaming app. And if you want to be really successful with your mobile gaming app, partner with a gaming influencer agency. So it’s safe to say that mobile agency game app builders are happy to see the success that mobile gaming sponsorships have contributed to the success of this industry. But let’s say you don’t work for a mobile growth agency…how do you develop a mobile game marketing strategy? Creating a successful mobile app is easy with a low code platform.
One of the benefits to low code platforms is the reusability of foundational blocks which means you can use these prebuilt blocks to use across multiple apps, so any member of your team could be involved in the app making process regardless if they have coding experience. And working with a mobile app marketing service doesn’t have to break the bank either! It’s often a lot cheaper to work with a low code platform app builder than it is to build your own native mobile app. But even if you’re budget-conscious, we recommend investing in mobile. Partnering with a less expensive mobile app marketing agency India can have some drawbacks, including lacking features and functionality needed to build the best app.
Talk to any of the best mobile app agencies and they’ll tell you mobile design is the first place you should start after you’ve partnered with a mobile design agency. The key to a winning user experience is to keep the design simple. No one wants an overcrowded screen. Check out this eBook where we talk about mobile design. Even some of the best mobile marketing articles don’t have some of these tips!
Digital Creative Agency
Remember when we said mobile marketing is not just about creating a mobile app? Well, we meant it! The options are endless with marketing. Likewise, there are endless options when it comes to the types of marketing agencies you can choose from to increase brand awareness and revenue for your business. Let’s take a look at a couple. First up is a digital creative agency. These agencies partner with businesses to create strategies and marketing assets. Product marketing agencies and a product agency are essentially the same things. These agencies focus more on digital products that businesses can use to help promote their brand.
But during the first half of 2020, marketing agencies took a hit due to COVID-19. Because of this, marketers needed a way to still create apps without partnering with a mobile app agency. So they turned to low code platforms. Low code platforms, like Lumavate, enable citizen developers to create mobile apps in just a matter of hours. With low code, you can build an app from almost anywhere, which is why so many marketers are adopting this new technology. And the best part is with low code platforms, you don’t have to touch a single line of code.
Indy Digital Marketing Solutions
Despite popular opinion, digital marketing doesn’t need to be conducted in a big city like New York. We may be biased, but we think Indy is a pretty good place to look for when it comes to marketing agencies. There’s a ton of indy digital marketing solutions to choose from, even though Indianapolis is a smaller city. Willow Marketing and Well Done Marketing are both a type of marketing agency Indianapolis is known for. And while these are just two examples, the number of advertising agencies Indianapolis has to offer is endless. There’s even a ton of well-known website design Indianapolis based companies to choose from for your next mobile marketing project. Lumavate’s low code platform is located in Indianapolis and has worked with a lot of globally recognized brands. Check out this list of just a few of our customers. (We’d love to add you to the list.) With Lumavate’s platform, you could have an app built in just a matter of hours.
Digital Creative Agency
You can find a digital marketing agency almost anywhere in the world. But if you’re looking for the best digital marketing agency NYC, you could be looking for a while. There are hundreds of top digital marketing agencies in New York. Need some help starting where to start your search for a digital marketing agency Brooklyn? Here’s a list of some digital marketing agencies out there:
- Udonis Inc.
- 3A digital
- AMP agency
- Yodel mobile
- Trendy agency
- Appetizer mobile
- Firebelly marketing
- Studio mosaic
But like we said, you don’t have to search in New York for the best mobile marketing solution. Lumavate is a leading low-code mobile app platform for marketers located in Indianapolis.