Whiteboard Wednesdays: Mobile App Adoption and Engagement

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by Stephanie Cox | Last Updated: Apr 22, 2022

Wednesday in our office is known as Whiteboard Wednesday, where we have a weekly video explaining some of the shifts and trends in mobile and tech in 90 seconds or less.

This week, we’re talking about how brands using native mobile apps may not be connecting with their customers as well as they think— since 90 percent of user’s app time is spent in their top five apps. Our VP of Advisory Services, Patrick Jutras, explains how to change your mobile strategy to drive increased adoption rate in the video below.



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