This week’s Whiteboard Wednesday video comes from our Vice President of Advisory Services and resident Canadian, Patrick Jutras.
Today’s topic? Location-based marketing, like geofencing, beacons, and more that are revolutionizing the way brands can connect with customers on their mobile devices. Location-based marketing is quickly rising as a must-do for your marketing strategy— sports teams, retail stores, even your local grocery stores are using location-based marketing to deliver a seamless customer experience to their audience. Check out the video below to get started on how your brand can use location-based marketing.