This week’s Whiteboard Wednesday is all about how consumer packaged goods (CPG) companies can reach their customers on mobile.
Our CEO, Mark Hill, highlights some of the innovative use cases for how CPG brands can increase sales and brand engagement as well as drive long-term brand loyalty. For example, sometimes customers are looking for the best deal for a specific CPG product at their local Target or Walmart. What better way to reach those customers than sending a quick text for a coupon or having a scannable deal in the aisle? Check out the video below to learn more.