It’s Wednesday here at Lumavate and this week’s Whiteboard Wednesday video is giving you the scoop on well-known consumer brands that are using NFC, or near field communications. We’ve covered this tech fairly often (here, here, and here!) and it’s definitely one of my favorite types of activations. Our Chief Security and Privacy Officer, Bill McConnell, talking all about major consumer brands that are using the frictionless mobile technology. Brands like Nike, Adidas, and L’Oreal are transforming customer experiences on mobile with NFC. Check out the video below to see what I mean.