Welcome back to another Whiteboard Wednesday video! Have you ever thought about building an app, a PWA or a mobile-first website? We already know that brands have to be mobile-equipped, but the first step in your conversation about mobile should be focused on your customer. By having a customer-first mindset when planning out your mobile strategy, you’ll see better adoption and engagement metrics, plus provide a better customer experience. In today’s video, Tim will go through a few questions that you can use as a checklist to create a fully customer-centric mobile strategy. Check it out below!