We are all mobile obsessed. It is true. From the moment we wake up in the morning to the moment we go to bed, most of us have our smartphones by our side. Today, we spend an average of 39 minutes accessing the web from the desktop compared to the two hours spent on mobile web. So clearly, it is time for brands to make themselves more accessible on mobile devices. How? By building a Progressive Web App (PWA). A PWA brings together the world of the web and native mobile apps by creating a mobile experience that is hosted through the web, but can be saved to a phone’s home screen and function just like an app. And it gets even better, you can even build a PWA without having to code at all. Here are three reasons why you should consider this option:
- Build an App Faster. If you want an app quickly, building a PWA without code is the way to go. When you choose to use a no code or low code PWA platform, you can have an app within a matter of hours or days rather than weeks or months. How cool is that? Obviously there is a learning curve when it comes to using a no code app builder, but the learning time is significantly less than learning how to code. Also, most no code or low code platforms operate as a WYSIWYG app builder (what you see is what you get). AKA you can make changes and see their results in real time rather than changing the code, running a test, realizing it is not what you want, going back to change it etc. You also get additional help with an app builder. Most no code app builders offer templates, tutorials and resources to quickly get you familiar with their PWA platform. Lumavate offers a variety of Starter Kits, web components, and features that make it easy to get set up in the studio, and access tools that make the app building process a piece of cake. So, if time is of the essence (which if you don’t already have a mobile app, it should be) using a no code or low code platform is the way to go.
- Anyone Can Build an App. When you use a no code app builder, you are turning your company into a team of citizen developers. Citizen developers are individuals who can build an app using a low code or no code platform. This term was originally coined by a Gartner analyst in 2012, and he also predicted eventually we would all be citizen developers. So, if you can simultaneously build an app while empowering your team to become citizen developers… Why would you pass up that opportunity? It sounds like a win-win to me! This also goes back to the idea of saving time. If you are working at a company full of citizen developers who can take app building into their own hands, then you don’t have to wait for IT to do it for you. IT does great work, but sometimes, especially if you are a marketer, things might not happen as quickly as you want them to. So, if marketers are empowered to build the apps themselves, that saves time and saves the relationship between marketing and IT.
- Increased Engagement with PWAs. We can’t ignore the biggest reason to build a PWA, PWAs are awesome! They are faster, more reliable, easier to use, easier to build, work for everyone, do I need to go on? Yeah, we might be biased… but let’s look at the numbers to prove our point.
- Pinterest built a PWA in 2017, and have since seen amazing results. With a PWA, visitors now spend 40 percent more time on Pinterest, and user engagement is up 60 percent.
- Starbucks has had a similar experience. Their PWA also launched in 2017, with the goal of providing a frictionless experience to customers who wanted to quickly order their drink ahead of time, from wherever they were, see the menu, and earn rewards. Since the launch of their PWA, daily active users have doubled and the data storage that it takes up on a user’s phone has shrunk.
- Twitter also released a PWA in 2017, after discovering that 80 percent of their users were coming from mobile devices. Since the launch, Twitter has seen a 65 percent increase in pages per session, 75 percent increase in tweets, and 20 percent decrease in bounce rates.
There are many more examples than just these three of how effective implementing a PWA can be for your brand. Between a PWA being faster, available to anyone, and increasing engagement combined with the ability to be built without any coding, there is no reason to not start building PWAs and empowering employees to try and do it without code!