Creating a mobile marketing strategy is challenging enough. It’s especially difficult when your marketing team lands on developing a mobile app because there’s a lot that goes into app development. Like any good marketer, your first plan of attack should be deciding who’s your target audience (if your answer is everyone, you may need a bit of a refresher). Then comes mobile design, building the actual app, and launch. These things alone would be difficult to figure out. But there is another thing to add to your to-do list when you decide you want to build a mobile app…it’s researching various web and app development companies to partner with. Instead of being thrown headfirst into the fire with web and app development companies, we’re here to give you the lowdown of a few things you need to know before you commit to one.
Long Distance Doesn’t Work
Long-distance is hard. If you and the app maker company operate in different time zones, finding a time to chat that works for all parties may prove to be an impossible task. And if you can’t find a time to virtually meet, email is how you will likely communicate (and we all know things don’t translate well over email…that is if the other person actually reads it). So if you work best with in-person meetings, you may benefit from searching ‘app development companies near me’ to avoid those long email chains.
And don’t worry if you don’t currently reside in Silicon Valley. You don’t need to live in California to work with the top app development companies in the USA. Even if you live in a flyover state (hello, Indy), you’ve got plenty of options when it comes to mobile app development companies.
The Future Looks a Little Different
But since we do live in 2020 and our whole world is virtual now, let’s talk about a real problem people are having: Zoom fatigue. I’m not sure why, but having more than three virtual meetings can really drain me. Discussing app and website design ideas isn’t as easy as throwing a few ideas on a whiteboard in a meeting room any more. You now need to share your screen to express your ideas (while at the same time, praying your Wifi doesn’t go out). What’s the solution? Partnering with a low code platform. With low code app development, you can dissolve the need to host weekly virtual meetings to check the progress of the mobile app. Multiple users can have access to edit the app, making it easy to review the progress through the platform. You won’t even need to take a website and app development course with low code software; you simply drag and drop features on the app’s page.
That One Hurt
If you thought throwing out your 2020 marketing plan was a tough pill to swallow, you’d better sit down for this one. The app development cost of your mobile project might make you want to hide under a rock. Native mobile apps are notoriously expensive. And here’s the real kicker: no one is downloading native mobile apps anymore. App downloads are expected to decrease by nine percent by the end of 2020. Save yourself the headache from working with a native mobile app development company and work with a Progressive Web App (PWA) builder instead. Not only are PWA builders less expensive than traditional app development software, they’ll get the job done faster. Plus, consumers can’t get enough of PWAs. Take a look at the splash they have had in the retail industry.
Agree to Disagree
Who knows your customer best? I’ll give you a hint, it’s not the app developers you plan to hire. You know your customers better than anyone, so why should you trust someone else to deliver an exceptional user experience when you can do it yourself? Even some of the best mobile app development companies can lead you astray. With low code platforms, you don’t have to worry about your ideas getting lost in translation at a mobile app marketing agency. Choosing a low code platform puts the power back in your hands to deliver an experience consumers can’t get enough of.
Choosing to work with a low code platform was the first step in the right direction. Now you just have to get users to fall in love with your mobile app. We’ve got a few tips on how to increase engagement on your mobile app.