Tuesday, July 3, 2018

Want to Connect with Millennials? Text Is Still King

I know I’m not alone when I say that I’m constantly checking my phone throughout the day. In fact, recent studies found that millennials check their phones 150 times a day! And what are millennials doing with all that screen time? They’re still texting…a lot! An average of 33 percent of millennials’ mobile minutes are spent texting, which means marketers should still be turning to text in order to engage the generation that is currently aging into peak buying power.  

SMS has been around for 26 years, and while it hasn’t changed too much over the years, the ways we are able to use SMS in marketing campaigns continue to expand. From sales promotions and appointment reminders, to virtual gifts and short surveys, the uses for SMS only run out when your creativity does. Let’s take a look and see why so many companies big and small are still using SMS to connect with their customers.

They Read Your Texts Immediately
Today’s generation is known for checking their phones every time they buzz, but that doesn’t necessarily mean that they are engaging with every notification their phone showcases. For example, email open rates are only at 20 percent, but the notifications we always check are texts–they have an open rate of 98 percent! And not only are your customers opening your texts, they’re opening them quickly, with 95 percent of all messages being read in under 3 minutes!

They Let Text Campaigns Influence Purchase
Signing up for a company’s text subscription has advantages, but I know the perks I utilize the most are the discounts and sale alerts. And I’m not the only one, because approximately 50 percent of consumers in the United States make direct purchases after receiving a branded text, QR code, or discount coupon via text. Here are some examples of big name companies that have taken advantage of SMS discounts.

They Engage with Digital
Think about it, which would you rather do: Spend an entire afternoon sifting through newspapers to find the coupons you think you might use, cut them all out, and sort them, only to receive a look of disgust from the cashier when you hand them a massive stack of coupons, or simply scan your phone a few times at checkout to receive the very same discounts? Coupons delivered via SMS have redemption rates 10 times higher than those of printed coupons!

With over 23 billion text messages being sent everyday in America, it is without a doubt the preferred form of communication in this country–especially for millennials! Not having an SMS marketing campaign for your brand is simply leaving money on the table.