Monday, August 6, 2018

Teams Winning Fans’ Hearts with Mobile

As an Indiana native, I’ve been to countless home games for the Indianapolis Colts. And as the years have passed, I’ve noticed a major shift towards mobile to ensure I get the most from my game day experience. The first few games I attended as a child, the entire focus was on the game itself. We arrived at the stadium, watched the game, then drove home, and that was it. But recently, there has been a huge amount of activity around creating apps that cater to the fan needs and engagement. So today, we’re going to take a look at a few sporting venues and teams that are nailing fan engagement by using mobile apps.

Indianapolis Colts: Despite what might seem like hometeam bias, I promise that I chose to showcase their app because of its impressive features. Available for both Apple and Android devices, the official mobile app of the Indianapolis Colts offers a long list of impressive features: post-game recaps, team radio shows, message boards for fans to interact with each other, ticket purchasing options, access to the pro shop, the latest information on Colts gameday activities, and believe it or not, there’s still plenty more features not included in that long list!  

Golden State Warriors: Not only are they the current NBA champions, but they’re also the champions of engaging their fans on and off the court through the official Golden State Warriors mobile app. Even though I’m a Pacers fan, I downloaded the app to test it out and I have to admit, I was pretty impressed. In addition to the features I expected to see like live stats, game highlights, player bios and interviews, the app also utilizes beacons, Bluetooth technology, and location services to enhance the local fan experience by providing enhanced offer notifications and easier access to Facebook check-in upon arrival at Oracle Arena. But the feature I was most impressed with was the interactive arena map, which displays your location inside Oracle Arena and provides the user with information about the nearest concession stands, Warriors merchandise, restrooms, ticket information, and more!

Yankee Stadium: If you plan on going to any event at the Yankee Stadium, their app is a must-have to maximize your experience. The app is an in-venue concierge app that provides you with access to everything you need, exactly when you need it, regardless of your seat location. The app helps you navigate through the massive stadium and helps you find your seats with turn-by-turn directions. And once you make your way to your seats, there’s no reason to ever leave! With In-Seat Delivery, your food and drink orders can be delivered directly to your seat within minutes! And if you do feel like leaving your seats, you can use the ‘Around Me’ feature to explore and receive directions to the stadium’s most popular attractions like the Museum, Monument Park, and the Great Hall.

Adding Mobile to the Roster
All of these apps do an amazing job when it comes to engaging the fans and allowing them to further connect with the team. And don’t be fooled, these aren’t the only sports teams in their franchise to offer their fans mobile apps. In fact, all 32 NFL teams have a mobile app and so do all 30 NBA teams. But when a fan learns about their team’s app at the game, downloading it on that notoriously slow stadium Wi-Fi is nearly impossible! This means that one of your fans just lost out of the opportunity to engage with their favorite team at the game. And therein lies the problem with native mobile apps. But don’t worry, here at Lumavate, we have the solution: Progressive Web Apps!

An Even Better Mobile Stadium Experience
Progress Web Apps (PWAs) are the perfect mobile engagement tool for stadiums, thanks to their lightning fast speed and offline capabilities. And, they don’t require an app store download! Which means fans can access them super quickly via a link in a pre-game email, a QR code on in-stadium signage, or even a quick text code on their ticket!. Click here to watch a short 1 minute long video and see how a Progressive Web App can change the way sports fans engage through mobile!