Everyone has secrets. Yours might be that you didn’t refill the Keurig after you made a cup of coffee. Whatever your skeletons in the cupboard might be, they have the potential to hurt someone. You may not think of software as having secrets, but some platforms can have a dark side. No code app development platforms are hardly an exception. If left unexposed, no code’s secrets may do more harm than good to your mobile marketing strategy. Here’s what you need to know.
- They might be a threat to your organization.
You do not want to be the person that causes a company-wide security threat because you went behind IT’s back to purchase a no code app builder. Plus, who wants to take a trip down to HR only to get scolded. No code platforms have a reputation of lacking security protocols that are put in place to protect your organization. That’s part of the reason why Shadow IT loves this type of software; they can sneak behind IT’s back to implement this technology. Marketers like to think they can do it all (think about how many fires 🔥 you put out in one day), but the truth of the matter is we can’t. Marketers can’t be expected to do their day jobs and know all of the compliance regulations that come with app development.
- You’re probably going to be disappointed.
No code = no customization. An advantage that no code platforms have is their ease of use. You can almost guarantee whatever no code software builder you choose will have some sort of app templates you can choose from. This makes building an app in a few hours a reality. But what they possess in speed, they lack in customizable features. Think of no code platforms like a school uniform. Everyone where’s the same outfit which means there is no room for individuality. With no code platforms, you don’t have the option to bring in your own code to customize your mobile experience. You have to work with what you’ve got which leaves a generic mobile experience for the user.
- No code platforms don’t scale well.
Who doesn’t want their mobile app to skyrocket in popularity? It’s every marketer’s dream. But with no code platforms, your app’s dreams of rising to the top of the charts might be squandered by the fact that it might not be able to handle the influx of users. Consumers are left with slow load times (or worse, the inability to access the app) and may ditch your mobile app and pick your competitor’s. Then there comes an issue of future use cases. If you are a part of an enterprise organization with multiple brands, departments, or divisions, they’re most likely going to want to have a mobile experience of their own. They might have some hard feelings when they realize no code platforms don’t allow for this easily. Then there comes an issue of future use cases. If you are a part of an enterprise organization with multiple brands, departments, or divisions, they’re most likely going to want to have a mobile experience of their own. They might have some hard feelings when they realize no code platforms don’t allow for this easily.
Knowing what you do now, do you still want to partner with a no code app developer? Probably not. You’ll want to choose a platform that you can trust and will provide you the opportunity to grow. You need to partner with a low code app developer.
Low code platforms are as easy to use as no code platforms. They enable the use of drag and drop functionality which makes app building a breeze. You simply place items on the app’s page wherever your heart desires. The difference between low code and no code platforms is the option to modify the code in low code platforms. You can build the customized app of your dreams (without needing IT to build it for you).
This is just the tip of the iceberg with the number of benefits building an app with a low code platform has. If you want to read about all of the ways you could benefit from building an app with a low code app builder, check out this blog post where we cover three additional ways you’ll be left satisfied.