Wednesday, May 25, 2016

Why Do I Need Lumavate if I Have a Mobile App?

There are several key differences between Lumavate® and a typical “mobile app”, from activation to development costs and everything in between.

TOPIC 1: Activation

Perhaps the largest hurdle in deploying a mobile app is getting your customers and prospects to download it.  We refer to this as “adoption friction”.  Frankly, there are simply too many apps (> 1 million in the Apple app store alone) and too little time for people to be constantly downloading apps.  Requiring people to take such a step often has them seeking other “lower friction” options to get at the same information or value.

Lumavate, on the other hand, is not an app that requires a download to the mobile phone but can still deliver a rich, tailored mobile experience.  It can be activated using a variety of mobile friendly technologies such as QR, text back reply, and NFC.  This low friction activation process is critical to driving customer adoption.  Once you have your end user on your mobile experience, it becomes an ideal platform to promote your other “apps” requiring additional download steps because, at that point, you are already delivering value to the customer and they will be more receptive to taking this extra step.

TOPIC 2: Maintenance

Building and maintaining an app can be cumbersome for both you and your customers.  Constantly needing to re-download an app to get the latest updates, just like the initial friction, causes further friction in the process.  Beyond that, maintaining your app across all the various app stores and keeping compliant to their policies, procedures, and methods of maintaining an app is a real resource drain.  This is why many apps do not properly maintain themselves over time and begin to “decay” in value.

Lumavate, on the other hand, can be updated centrally and all users will automatically get the latest updates the next time they access the mobile experience.  This makes the deployment and maintenance of a Lumavate mobile experience exponentially less complex for the manufacturer and the end user.  Updates can be done regularly, on your own schedule, not requiring a third party process to complete.  Once the update is posted, all users gain access with zero additional steps required on their part.

TOPIC 3: Development Cost

A mobile app is typically a fairly expensive effort for a manufacturer.  Having the proper developers, designers, QA, etc., can quickly drive the cost up.  You must also have all the infrastructure to get your apps published on the major app exchanges.

In contrast, Lumavate makes creating a mobile experience extremely quick and easy.  In fact, there are no technical skills required.  You do not need to belong to any specific development groups, app store groups, etc.  Once you own the platform, you can be publishing new mobile experiences within hours using your existing staff. Our ongoing assurance services and support are available for any assistance you may need.

TOPIC 4: Relevance

Because a Lumavate mobile experience is so much easier to create and maintain, it allows you to design a far greater number of mobile experiences for all your various use cases.  This allows you to truly tailor a mobile experience for a very specific audience, issue, or event.  In return, the experience is far more relevant to the target user.  Ultimately, this is the key to effective mobile engagement – fast, easy, and highly relevant.  An “app”, by contrast, given its inherent complexity of development, deployment, and maintenance has a tendency to lead to more generalized features that become less relevant to specific mobile use cases.